Though the pandemic is waning, with inflation up, too many New Yorkers are still struggling to feed their families. This video, part of an ongoing print, PR and social media campaign, was produced on behalf of Feeding New York State to boost community awareness and engagement, and encourage viewers to sign a petition asking government officials to support continued full funding of hunger relief programs.
The claim made by the freshly-minted MIT grads at Heila at our first meeting in 2019 was quite extraordinary: The unreliability and wastefulness (not to mention climate destroying potential) of the 100-year old U.S. centralized power grid could be undone and rectified with game theory.
It didn’t take genius to sense these young engineers were onto something. But it did take some work to translate their enthusiasm into a story others could understand.
1.2 billion pounds of produce goes to waste every year in New York State. But can anyone imagine 1.2 billion? Using old school cel animation, we produced this charming video which will serve as the centerpiece of an annual campaign focused on moving more produce to the tables of hungry people.
It’s a balance. We’re in business. And for the most part that means trading services for a fee. But occasionally we’ll cross paths with an amazing organization doing amazing work that just needs a little help building a professional website.
Recently, we adopted two: The Underground Railroad Education Center and the Joshua Project of Schoharie County.
The girls are back in their full TikTok-inspired glory in POSTMKTG’s latest “Be You! Be Anything!” promotional campaign on behalf of Academy of the Holy Names. Four brand new social media-friendly spots, which will also air on TV, because, well, that still sometimes make sense.
POSTMKTG’s founding industrial client, UST, introduced its new logo on May 1, 2022. “We wanted something that felt contemporary, but also something exciting, and something that gave our prospects a better idea of what we make,” said UST president Mark Degeneffe. Degeneffe also wanted to state, definitively, that UST is the world leader in BIG industrial voltage regulation.
POSTMKTG client Feeding New York State wanted to record a recent drive-thru pantry which took place within sight of New York’s Capitol building to highlight the ongoing need for state-funded support. Conceived, produced and edited in 7 days, the campaign made its appeal while the ground was still frozen.
The College Experience is an experience not just for its students, who get to live the college life, begin careers and gain the skills necessary to live independently, but also, and maybe more so, for the parents of students. In a series of unscripted testimonials, POSTMKTG helped TCE parents tell their stories. Stories of pride. Stories of surprise. Stories of wonder at the independent people their previously very dependent children have become.
1.2 billion pounds of produce goes to waste every year in New York State. But can anyone imagine 1.2 billion? Using old school cel animation, we produced this charming video which will serve as the centerpiece of an annual campaign focused on moving more produce to the tables of hungry people.
POSTMKTG’s new campaign on behalf of Academy of the Holy Names puts students front and center, encouraging each to tell us, in a few short words, who they are and what they aspire to be. For real.