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FOOD EMERGENCY – SUPPORT YOUR LOCAL FOOD BANK

POSTMKTG, Recent ProjectsBy rladouceur November 2, 2025

Millions of Americans are at risk! As of Saturday, November 1, 2025, the federal government has suspended payments to qualified individuals and families via the Supplemental Nutrition and Assistance Program, SNAP (colloquially known as food stamps). Food banks and their partner agencies are overwhelmed. Our data on behalf of the Regional Food Bank and Feeding New York State confirm a 5-fold increase in inquiries over the last week. Please consider making an emergency donation today to your local food bank.

In the Capital Region of New York: Regional Food Bank
For a list of all New York State food banks: Feeding New York State
For a national list: Feeding America Member Food Banks

History

POSTMKTGBy rladouceur October 12, 2025

Things were changing fast in 2012, the year POSTMKTG was founded.

The shift from traditional media to targeted media and search meant new opportunities were opening for startups, specialized businesses, and brands with big social networks but limited advertising budgets, like educational institutions, health care services, and nonprofits. A lot of work was shifting in-house. Social connections seemed a great untapped asset.

POSTMKTG welcomes two mission-driven clients

POSTMKTG, Recent ProjectsBy rladouceur February 16, 2025

In this era of pushback against diversity, equity, and inclusion, POSTMKTG is honored by the trust mission-driven educational institutions and nonprofits place in us. In just the last month, we have added two clients focused on empowering individuals and building strong communities – Better Community Neighborhoods, Inc. and Albany Leadership Charter School for Girls.

In support of our community

POSTMKTG, Recent ProjectsBy rladouceur October 15, 2022

It’s a balance. We’re in business. And for the most part that means trading services for a fee. But occasionally we’ll cross paths with an amazing organization doing amazing work that just needs a little help building a professional website.

Recently, we adopted two: The Underground Railroad Education Center and the Joshua Project of Schoharie County.

Video: Five Questions for Ronald Ladouceur

POSTMKTGBy rladouceur September 21, 2019

POSTMKTG’s principal and founder, Ronald Ladouceur, also teaches branding and marketing at the University at Albany.

Sneaking Pepsi Through the Alley

POSTMKTGBy rladouceur September 11, 2019

Spotted! A previously unrecorded ghost sign in super-tight alley in Schenectady. Wait till you see what Photoshop revealed!

Ron Ladouceur Featured as the First Guest on ‘Marketing Mindshare’

POSTMKTGBy rladouceur March 26, 2018

Barnum, branding and beyond POSTMKTG’s Ron Ladouceur join host (and former student) Dean DeCarlo on the inaugural episode of Mission Disrupt’s new podcast, ‘Marketing Mindshare.’ Check it out on Spotify.

POSTMKTG Welcomes Katie O’Loughlin

POSTMKTGBy rladouceur February 4, 2018

We are pleased to announce that Katie O’Loughlin has joined POSTMKTG in the position of Creative Account Executive.

POSTMKTG Principal and Founder Honored

POSTMKTGBy rladouceur September 5, 2016

Ronald Ladouceur, POSTMKTG’s principal and founder, was honored by his alma mater, State University of New York College at Oneonta, as an Alumni of Distinction.

Hard to Be Easy: Living By the GDS’ 10 Design Principles

POSTMKTG, StoriesBy rladouceur October 1, 2015

Former Weiden+Kennedy creative Ben Terrett and his team have published – and are publicly revising – a set of design principles intended to guide the development of all digital services provided by the British government. It is an ambitious project, with a goal no less lofty than the “Applization” (or would that be “Applisation”?) of an entire country.