Video: Five Questions for Ronald Ladouceur
POSTMKTG’s principal and founder, Ronald Ladouceur teaches also branding and marketing at the University at Albany.
Sneaking Through the Alley with Pepsi
Spotted! A previously unrecorded ghost sign in super-tight alley in Schenectady. Wait till you see what Photoshop revealed!
The First Multi-Million Dollar Ad Campaign
Uneeda Biscuit was the first product of the National Biscuit Company (NBC, now Nabisco). In 1899, the company’s board took the unheard of step of budgeting $7,000,000 toward its promotion. Thousands of monumental Uneeda-branded brick-face signs were painted on buildings across the United States in the first decade of the twentieth century. Many survive.
BOCES Launches “Airbnb-like” Artist Directory
Better than advertising! POSTMKTG just launched a fully crowdsourced web app for Capital Region BOCES that promotes enhanced classroom experiences by simplifying the process of finding and hiring artists.
#BronationDay Raises $107,692 in 16 Hours!
With creative, design, web and promotional support from POSTMKTG, CBA pulled off a perfectly coordinated giving day on May 15, 2018. When the tally was taken, #BronationDay raised $107,692 in just 16 hours.
Sign, Sign, Everywhere a Sign!
Even if you are only very casually acquainted with our company, you most certainly know that our principal and founder, Ronald Ladouceur, is an old-sign-ghost-sign-history-of-advertising nut. So, when offered the chance to join the board of directors of the Society for Commercial Archeology
Table Rock PR Pours Forth
In a 10-day PR blitz, POSTMKTG client Table Rock Infrastructure Partners rode a wave of interest surrounding private funding of public works to three national news stories, including a featured article in Infrastructure Investor (free registration required), an interview on NPR’s Marketplace, and, to top it all, a lead story on NBC News.
CBA Campaign Crosses $5 Million Mark
Christian Brothers Academy reports their Capital Campaign has crossed the $5 million mark, and is on track to meet its $5.2 million goal right on schedule.
We couldn’t be prouder.
A Revolutionary Crowdsourced College Website
Our goal from the start was to empower the in-house team at Purchase College.
Throughout the three-year development process, POSTMKTG guided this arts-centric SUNY through strategy, RFP, vendor selection, design, key creative development and launch.
Building a B2B Campaign Out of Two Pieces of Paper and a Paperclip
With high-value content and a smart digital strategy, regional manufacturers can now compete directly with industrial giants.
But creating high-value content is no easy task.