Uneeda Biscuit was the first product of the National Biscuit Company (NBC, now Nabisco). In 1899, the company’s board took the unheard of step of budgeting $7,000,000 toward its promotion. Thousands of monumental Uneeda-branded brick-face signs were painted on buildings across the United States in the first decade of the twentieth century. Many survive.
Better than advertising! POSTMKTG just launched a fully crowdsourced web app for Capital Region BOCES that promotes enhanced classroom experiences by simplifying the process of finding and hiring artists.
In addition to his duties as POSTMKTG’s principal and founder, Ronald Ladouceur teaches branding and marketing at the University at Albany. This interview is one in a series the university produced as part of its self-promotional efforts.
With creative, design, web and promotional support from POSTMKTG, CBA pulled off a perfectly coordinated giving day on May 15, 2018. When the tally was taken, #BronationDay raised $107,692 in just 16 hours.
Even if you are only very casually acquainted with our company, you most certainly know that our principal and founder, Ronald Ladouceur, is an old-sign-ghost-sign-history-of-advertising nut. So, when offered the chance to join the board of directors of the Society for Commercial Archeology
In a 10-day PR blitz, POSTMKTG client Table Rock Infrastructure Partners rode a wave of interest surrounding private funding of public works to three national news stories, including a featured article in Infrastructure Investor (free registration required), an interview on NPR’s Marketplace, and, to top it all, a lead story on NBC News.
Christian Brothers Academy reports their Capital Campaign has crossed the $5 million mark, and is on track to meet its $5.2 million goal right on schedule.
We couldn’t be prouder.
We are pleased to announce that Katie O’Loughlin has joined POSTMKTG in the position of Creative Account Executive.
With high-value content and a smart digital strategy, regional manufacturers can now compete directly with industrial giants.
But creating high-value content is no easy task.
In celebration of the 30th anniversary of HyperCard, the Internet Archive just published a large collection of stacks, or Hypercard programs, including one I wrote, MagMaker. MagMaker was a full interactive magazine development environment. Unfortunately, MagMaker was published about, oh, 10 minutes before Netscape Navigator made the World Wide Web accessible to the common man, making it almost instantly obsolete.
Yet, this humble application did score a few firsts.