The First Multi-Million Dollar Ad Campaign

Uneeda Biscuit was the first product of the National Biscuit Company (NBC, now Nabisco). In 1899, the company’s board took the unheard of step of budgeting $7,000,000 toward its promotion. Thousands of monumental Uneeda-branded brick-face signs were painted on buildings across the United States in the first decade of the twentieth century. Many survive.