Better than advertising.
POSTMKTG just launched a web app for Capital Region BOCES that – like Airbnb, Atlas Obscura, Gig Salad and other leading “crowdsourced” brands – attracts, formats, indexes and promotes content contributed by individual vendors.
The new Arts & Enrichment Directory turns the task of finding approved providers, coordinating schedules and requesting and issuing payments into an enjoyable experience for artists promoting their programs and teachers and volunteers responsible for finding and coordinating services.
On the front end, the application simplfies search, contact, booking and reviews. The home page features both new artists and artists who have earned the highest ratings. It’s dynamic, and changes based on user input and feedback.
On the back end, the directory makes it easy for vendors to create beautifully formatted promotion pages, while allowing BOCES to approve all content before publication.
Proving once again the power of WordPress as a web app development environment, the BOCES Arts & Enrichment Directory was built using mostly off-the-shelf components. Not only did this allow the project progress from concept to completion extremely quickly, most of the budget (which needless to say was modest relative to the Airbnb’s of the world) was used to understand the opportunity, design the user interface and user experience, and get artists on board.
People often ask what the “post” in POSTMKTG means. The BOCES A&E Directory provides a good explanatory case. The client wanted a partner to help promote their service. A traditional agency might have suggested a digital campaign to drive traffic to a website. We, as a “postmodern” agency, were able to suggest something better, a web app that and so fun and easy to use that it practically promotes itself!