What we’ve been up to lately

NextStep: for all the adventures ahead

NextStep LogoIt’s official!

School Systems Federal Credit Union is rebranding as NextStep, with a new logo, tagline, website, signage, app, forms and all the rest, all developed and designed by POSTMKTG.

The 9-month NextStep project is an excellent demonstration of the advantages small and medium size businesses, in partnership with a brand-centric, digital-savvy agency like POSTMKTG, now have relative to their larger, and slower, competitors.

Rollout in progress. Full conversion by May 1, 2023.

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Helping New Yorkers raise their voices and say, “food is a basic human right!”

Hunger Relief Video StillThough the pandemic is waning, with inflation up, too many New Yorkers are still struggling to feed their families. This video, part of an ongoing print, PR and social media campaign, was produced on behalf of Feeding New York State to boost community awareness and engagement, and encourage viewers to sign a petition asking government officials to support continued full funding of hunger relief programs.

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Heila joins the Kohler brand family

HeilaiQ landing pageThe claim made by the freshly-minted MIT grads at Heila at our first meeting in 2019 was quite extraordinary: The unreliability and wastefulness (not to mention climate destroying potential) of the 100-year old U.S. centralized power grid could be undone and rectified with game theory.

It didn’t take genius to sense these young engineers were onto something. But it did take some work to translate their enthusiasm into a story others could understand.

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On behalf of two amazing organizations

It’s a balance. We’re in business. And for the most part that means trading services for a fee. But occasionally we’ll cross paths with an amazing organization doing amazing work that just needs a little help building a professional website.

Recently, we adopted two: The Underground Railroad Education Center and the Joshua Project of Schoharie County.

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BronationDay 2022 tops $206K

Just one year after an annual effort that secured funding for a synthetic turf field, CBA roared back in 2022 with an even more ambitious fundraising objective – the region’s first all-weather dome! Powered by a teaser and kickoff video campaign and an amazing “takeover” of the CBA home page, CBA raised and eye-popping $204,661K in just 16 hours.

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UST: a powerful new brand for a company going big

UST logoPOSTMKTG’s founding industrial client, UST, introduced its new logo on May 1, 2022. “We wanted something that felt contemporary, but also something exciting, and something that gave our prospects a better idea of what we make,” said UST president Mark Degeneffe. Degeneffe also wanted to state, definitively, that UST is the world leader in BIG industrial voltage regulation.

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CBA 2022 Spring Open House

Creative production has become less like car assembly and more like painting as tools and resources have become increasingly democratized. Add to that a relationship of trust between client and agency, built project by project over 7 amazing years, and campaigns like CBA’s 2022 Spring Open House are a regular result.  

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One for the history books, er, walls!

One for the history books, er, walls! POSTMKTG’s promotional campaign in support of Academy of the Holy Names’ Giving Tuesday ...
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Grace Bartow


Unleashing a year of pent-up energy all at once! What happens when you unleash a year’s worth of quarantine energy ...
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Feeding New York State Seeks to End Produce Waste

Feeding NYS seeks to end produce waste 1.2 billion pounds of produce goes to waste every year in New York ...
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Heila: Game Theory Saves the World

Heila: Game Theory Save the World PROBLEM Microgrids managing an array of distributed energy resources (DERs) – solar, battery and ...
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Ronald Ladouceur 5 Questions

Video: Five Questions for Ronald Ladouceur

In addition to his duties as POSTMKTG's principal and founder, Ronald Ladouceur, also teaches branding and marketing at the University ...
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BOCES Launches “Airbnb-like” Artist Directory

BOCES helps schools and artists connect The new Arts & Enrichment Directory for Capital Region BOCES turns the task of ...
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Ron Ladouceur Featured as the First Guest on ‘Marketing Mindshare’

Barnum, branding and beyond POSTMKTG’s Ron Ladouceur join host (and former student) Dean DeCarlo on the inaugural episode of Mission ...
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Table Rock PR Pours Forth

Table Rock PR pours forth In a 10-day PR blitz, POSTMKTG client Table Rock Infrastructure Partners rode a wave of ...
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Purchase College: A Revolutionary Crowdsourced College Website

A revolutionary crowdsourced college website The new Purchase College website is live. And we could not be prouder! Throughout the ...
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Building a B2B Campaign Out of Two Pieces of Paper and a Paperclip

Building a B2B campaign out of two pieces of paper and a paperclip Trade journals are dead. But for regional ...
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Unilux Re-Launches World-Class Boiler Brand

Unilux re-launches world-class boiler brand Located, to the surprise of some, just outside the city Schenectady in upstate New York, ...
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Albany Community Charter School Seeks Mission-Driven Teachers

Seeking mission-driven teachers POSTMKTG has been working with Albany Community Charter School for several years. Without fail, our spirits are ...
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With a Goal No Less Lofty Than Changing How U.S. Infrastructure is Funded!

With a goal no less lofty than changing how U.S. infrastructure is funded It was all hands on deck this ...
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Office Expansion In Progress

Office expansion in progress POSTMKTG’s flood-accelerated expansion is well underway. Just nine days after being washed out by a freak ...
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POSTMKTG Principal and Founder Honored

POSTMKTG principal and founder honored Ron on LinkedInRonald Ladouceur, POSTMKTG’s principal and founder, was honored by his alma mater, State ...
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Hard to Be Easy: Living By the GDS’ 10 Design Principles

Hard to be easy: Living by the GDS’ 10 design principles [From the POSTMKTG archives] Former Weiden+Kennedy creative Ben Terrett ...
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Ribbon Cutting

It’s official! Thank you to everyone who attended our ribbon cutting. Special shout-outs to Mayor Gary McCarthy (who declared May ...
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New Studio Now Open

New studio now open POSTMKTG is thrilled to announce the opening of our new office at 30 Jay Street, Schenectady, ...
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Green Tech Unscripted

Green Tech unscripted As principal Dr. Paul Miller of Green Tech Charter High School states, “most districts in the country ...
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On the Occassion of Your Baby Business’ First Birthday …

On the occasion of your baby business’ first birthday This story was written by a dear friend, Amy Bellcourt, VP ...
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