With the charge to express the exuberant spirit of the school, AHN partnered with POSTMKTG to produce a new series of short videos to be broadcast on television, through YouTube, and via paid social media ahead of the school’s November 2025 Open House and into the fall.
POSTMKTG developed a Reddit-centric campaign for The College Experience, a two-year program at Russell Sage College that helps students with intellectual and developmental disabilities learn to live independently. The agency needed to alert out-of-state residents that enrollment for the Fall 2026 semester was approaching the deadline.
This isn’t a big marketing story, just a good example of how easy it is for a business, school, or nonprofit to promote itself when it has a well-designed and easily managed website and a good collaborative marketing partner. Historic Cherry Hill’s traditional October event series, spooky tours of the infamous 1827 murder at the mansion, sold out (and then some) during its final week (October 22-25).
On a mission to end hunger in New York State POSTMKTG has worked with Feeding New York State in support of its mission to end hunger in the state since 2016. We are the organization’s primary marketing and media support agency, providing strategic branding, website development, creative support, educational program development, media planning and buying…
The College Experience is a 2-year program for young adults with intellectual disabilities. Dorm life is central to the educational experience. Students cook in the kitchens with (staff assisting as needed). Household chores are done weekly, at least! Dorms are a short walk to the bus stop, where our students get on board for a quick trip to the Russell Sage campus.
NextStep Federal Credit Union kicked off its Summer 2025 promotional schedule in style with Maggie’s Clan at Ryan’s Wake in Troy, New York, followed just 3 days later with sponsorship of Kid’s in Free Night at Valley Cats, followed the very next day with tabling at Troy’s River Fest.
All events discovered, negotiated, contracted, and managed by POSTMKTG. Tents and tchotchkes abounded!
Honestly, we can barely believe it ourselves. But over just 11 days, an inexpensive paid targeted media campaign on behalf of Albany Leadership Charter School for Girls increased the number of visitors to the school’s ICAN nursing program landing page from 5 to 1,485, a 29,600% increase!
How did the late comic Buster Keaton’s 1928 comedy, Steamboat Bill, Jr., overcome obstacles thrown by everyone from Walt Disney to Sonny Bono to serve as the creative foundation for a new promotion for high-rate share certificates offered by POSTMKTG’s favorite credit union? It’s a funny story.
Another big win for our favorite small credit union. NextStep FCU, loving its scrappy image, is leaning into low-fi fun media. A new TikTok campaign features a fun-loving couple contemplating their new empty nest opportunities. Perhaps a new car? Maybe something sexier?
A social media vibe is the new creative standard. Gone are pretentious narratives and made-up positionings. In their place? Lively, light-hearted, sometimes surreal morsels of media inspired by a global community of phone-empowered creators. The challenge now for both client and agency is to trust and embrace the creative chaos: to stay open to it, swim in it, and let it take you where it knows you should go.