Money doesn’t need to be complicated

Money doesn’t need to be complicated. Neither does advertising.

To introduce its new, much easier online banking service, NextStep launched a simple targeted media campaign … and doubled its already substantial website traffic.

The campaign is yet another example of POSTMKTG’s advertising philosophy (post-advertising philosophy?): good creative, quickly and inexpensively produced, deployed via targetable media (in this case, Meta and YouTube), and reinforced across all channels (in this case, website and direct marketing).

Now, we’ve been told by our bigger agency competitors that we are spoiling our clients. We’re working too fast. We’re responding to data too quickly.

Bosh.