In addition to his duties at POSTMKTG principal and founder, Ronald Ladouceur teaches branding and marketing at the University at Albany. This interview is one in a series the university produced as part of its self-promotional efforts.
POSTMKTG is a boutique strategic branding firm with serious chops. We work with leading businesses and institutions – throughout the region and across the country – many of whom we retain as full-service agency clients.
Our experience and strategic insight, combined with our fluency in web and other digital communications technologies, help our clients take full advantage of new marketing opportunities and implement best-in-class solutions.
Our work speaks for itself. POSTMKTG specializes in the development of compelling, conversion-oriented websites that communicate the value of a brand through clarity and utility. Examples include:
Digital and direct marketing sit at the heart of modern branding and promotion. POSTMKTG takes particular pride in our skill in creating smart and compelling assets – videos, white papers, web applications and other tools – designed to power promotions.
Along with digital marketing, public relations has emerged as a core marketing service in the social media era. POSTMKTG continuously monitors the news landscape to connect clients to press opportunities and, ideally, earn a disproportionate share of voice.
While most of our clients have moved beyond heavy reliance on television, radio, print and outdoor, paid media, in the form of paid search and targeted digital, remains an important component of most promotional programs. Our team focuses on using paid media to create awareness and drive sales.
Even if you are only very casually acquainted with our company, you most certainly know that our principal and founder, Ronald Ladouceur, is an old-sign-ghost-sign-history-of-advertising nut. So, when offered the chance to join the board of directors of the Society for Commercial Archeology
In a 10-day PR blitz, POSTMKTG client Table Rock Infrastructure Partners rode a wave of interest surrounding private funding of public works to three national news stories, including a featured article in Infrastructure Investor (free registration required), an interview on NPR’s Marketplace, and, to top it all, a lead story on NBC News.