When you build a brand that empowers employees, customers and influencers, your marketing pretty much takes care of itself.
News
Uneeda Biscuit was the first product of the National Biscuit Company (NBC, now Nabisco). In 1899, the company’s board took the unheard of step of budgeting $7,000,000 toward its promotion. Thousands of monumental Uneeda-branded brick-face signs were painted on buildings across the United States in the first decade of the twentieth century. Many survive.
Better than advertising! POSTMKTG just launched a fully crowdsourced web app for Capital Region BOCES that promotes enhanced classroom experiences by simplifying the process of finding and hiring artists.
In addition to his duties as POSTMKTG’s principal and founder, Ronald Ladouceur teaches branding and marketing at the University at Albany. This interview is one in a series the university produced as part of its self-promotional efforts.
With creative, design, web and promotional support from POSTMKTG, CBA pulled off a perfectly coordinated giving day on May 15, 2018. When the tally was taken, #BronationDay raised $107,692 in just 16 hours.
In a 10-day PR blitz, POSTMKTG client Table Rock Infrastructure Partners rode a wave of interest surrounding private funding of public works to three national news stories, including a featured article in Infrastructure Investor (free registration required), an interview on NPR’s Marketplace, and, to top it all, a lead story on NBC News.
Cases
Services
Manufacturers, educational institutions, financial and legal consultants and human service organizations from across the country turn to POSTMKTG to create brands that inspire, empower and drive word of mouth.
Digital has leveled the playing field, allowing brands of even modest size to compete regionally, nationally and internationally. POSTMKTG specializes in the integration and exploitation of all things digital – web, web apps, SEO, email, search, display and social.
There is no question that marketing has moved, radically and permanently, away from traditional media and toward targeted digital, paid display, sponsorships, social media, events and pop-ups. But remain alert! Because traditional advertising is deployed so much less frequently, it has, ironically, acquired a newfound power to stand out and surprise.
POSTMKTG takes particular pride in our ability to create high-value content for clients in engineering, education, finance and other technical fields – videos, white papers, web applications. More importantly, we know how to leverage this content to drive traffic and generate leads.
Along with digital marketing, public relations has emerged as a core service in the social media era. POSTMKTG monitors the news landscape to connect clients to press opportunities and earn a disproportionate share of voice.
One of the coolest things about digital marketing is the valuable data it generates. POSTMKTG helps clients understand what their data is saying so they can use it as an intelligence tool to drive product design and business evolution.
Let’s Get Your Thing Going!
POSTMKTG will help you build your brand, bring order to the complex day-to-day of digital marketing, and provide the data, insights and recommendations you need to make more informed decisions.
Studio Address
30 Jay St., Schenectady, NY 12305
Billing Address
2305 Algonquin Rd., Niskayuna, NY 12309