We help business owners and busy executives build great brands, deploy effective digital marketing programs and make more informed decisions.
News
Better than advertising! POSTMKTG just launched a fully crowdsourced web app for Capital Region BOCES that promotes enhanced classroom experiences by simplifying the process of finding and hiring artists.
In addition to his duties as POSTMKTG’s principal and founder, Ronald Ladouceur teaches branding and marketing at the University at Albany. This interview is one in a series the university produced as part of its self-promotional efforts.
With creative, design, web and promotional support from POSTMKTG, CBA pulled off a perfectly coordinated giving day on May 15, 2018. When the tally was taken, #BronationDay raised $107,692 in just 16 hours.
Even if you are only very casually acquainted with our company, you most certainly know that our principal and founder, Ronald Ladouceur, is an old-sign-ghost-sign-history-of-advertising nut. So, when offered the chance to join the board of directors of the Society for Commercial Archeology
In a 10-day PR blitz, POSTMKTG client Table Rock Infrastructure Partners rode a wave of interest surrounding private funding of public works to three national news stories, including a featured article in Infrastructure Investor (free registration required), an interview on NPR’s Marketplace, and, to top it all, a lead story on NBC News.
Cases
Services
POSTMKTG is a boutique strategic branding firm with serious chops. Leading businesses and institutions throughout the region and across the country have turned to us for competitive review, opportunity analysis, graphic standards and strategic planning.
Our step-by-step process helps clients discover and bring focus to their strongest and most unique qualities, position themselves relative to their key target markets, and frame their brands not as long lists of features, but as tools of personal empowerment.
POSTMKTG specializes in the development of websites and web apps that work as simple, manageable interfaces between brands and the customers and partners they serve. For speed, usability and cost, most are built in WordPress. But we’ll use whatever tool makes the most sense relative to the application and client demand.
In B2B, education, technology, consulting and human services, traditional broadcast has given way almost completely to paid search, digital display and other targetable media. In combination with email and inbound marketing, paid digital, when supported by good branding, strategy and design, levels the playing field and allows brands of even modest size to compete regionally, nationally and internationally.
Digital and direct marketing sit at the heart of modern branding and promotion. POSTMKTG takes particular pride in our skill in creating smart and compelling content – videos, white papers, web applications and other tools – designed to power promotions.
Along with digital marketing, public relations has emerged as a core marketing service in the social media era. POSTMKTG continuously monitors the news landscape to connect clients to press opportunities and earn a disproportionate share of voice.
Let’s Get Your Thing Going!
POSTMKTG will help you build your brand, bring order to the complex day-to-day of digital marketing, and provide the data, insights and recommendations you need to make more informed decisions.
Studio Address
30 Jay St., Schenectady, NY 12305
Billing Address
2305 Algonquin Rd., Niskayuna, NY 12309