Ready for whatever comes next
For years, AHN has struggled to articulate what it is about a values-based all-girls education that makes the private school worth the investment. Now, the world is writing the school’s proof points.
Lunch Money Launch
Here’s a remarkable bit of run-and-gun production: the kick-off video for Academy of the Holy Names annual ALLIN for AHN event. This year, the private all-girls school in Albany, New York, was seeking funds to expand and upgrade its cafeteria, famous not for its food (which is actually both lovingly prepared and loved) but for its slow “midcentury modern” serving line. The trick was that this video needed to be filmed on a tight budget, with no rehearsals, on two days’ notice, with amateur talent, during lunch!
The Key is Authenticity
Relationship brands, those businesses and organizations that build and bolster real human connections, have a great advantage in the modern mediascape. In this TikTok era, nothing breaks through better than structured but scriptless short-form video. Whether a school, a college program, or a credit union, authentic light-hearted testimonials are always a welcome break in the infinite feed. The spring 2026 campaign for Academy of the Holy Names is a great example of this strategy in action.
AHN Fills the Bleachers
Working partnership with the development team at AHN, and under a tight one week deadline, POSTMKTG designed and implemented a Giving Tuesday event that far exceeded previous year’s efforts and put the school on track to raise the funds required to up its game!
Capturing the exuberant spirit of AHN
With the charge to express the exuberant spirit of the school, AHN partnered with POSTMKTG to produce a new series of short videos to be broadcast on television, through YouTube, and via paid social media ahead of the school’s November 2025 Open House and into the fall.
AHN: Fall ’24 campaign drives 26% increase in Open House attendance
A social media vibe is the new creative standard. Gone are pretentious narratives and made-up positionings. In their place? Lively, light-hearted, sometimes surreal morsels of media inspired by a global community of phone-empowered creators. The challenge now for both client and agency is to trust and embrace the creative chaos: to stay open to it, swim in it, and let it take you where it knows you should go.
AHN 2024 Gala
This year, to fund an upgrade to its library, AHN hoped to raise $60,000 during its 2024 Gala’s “Paddle Raise.” In just 15 minutes, it raised well over $70,000.
POSTMKTG handled all event materials – event logo and graphic standards, invite, social media ads, program and the video that got the wallets to open – and we couldn’t happier about the results.
AHN launches community-empowering website
To build on the branding and marketing momentum that has generated a 10% increase in enrollment over the last year, and to position itself for future growth, Academy of the Holy Names worked with POSTMKTG to completely overhaul its public web presence.
Not only does it look fantastic, the new ahns.org frees the school from the cumbersome proprietary CMS, which will simplify updates and code extensions and allow the school to fully integrate the website into its marketing efforts.
A dramatic comeback: the history of sports at AHN
POSTMKTG is thrilled to have helped Academy of the Holy Names rediscover its proud 110-year history of athletics and put it on display. A new 150-foot mural celebrates milestones and nearly forgotten memories.
Dedicated to AHN’s long-time athletic directory, Carlo Cherubino, the athletic mural and its accompanying text required hours of research. Every yearbook published from 1910 on (which were all carefully stored in AHN’s temperature controlled archive) was carefully reviewed, photographed and cross referenced with period newspaper clippings, letters and memoirs, journal articles, photographs and other sources. Piece by piece, an amazing story emerged … one that no living member of the AHN community was even aware!
History in the making
The history of women in education since the mid-nineteenth century has been lovingly preserved in a temperature-controlled archive at Academy of the Holy Names in Albany, New York. But folders, photos, racks of uniforms and shelves of yearbooks don’t, by themselves, tell a story.
For the story, AHN turned to POSTMKTG.