NextStep: helping a small credit union brand itself as the next big thing

POSTMKTG proudly presents NextStep, our from-the-ground-up rebranding of School Services Federal Credit Union. Everything, from research and strategy, to name, logo, and tagline, to website and app, signage, and all the collateral bits that make up a financial institution, all done in 10-months.

NextStep provides an excellent demonstration of the competitive advantages smaller, swifter businesses now have relative to their bigger and always more bureaucratic competitors.

Heila joins the Kohler brand family

The claim made by the freshly-minted MIT grads at Heila at our first meeting in 2019 was quite extraordinary: The unreliability and wastefulness (not to mention climate destroying potential) of the 100-year old U.S. centralized power grid could be undone and rectified with game theory.

It didn’t take genius to sense these young engineers were onto something. But it did take some work to translate their enthusiasm into a story others could understand.

BronationDay 2022 tops $206K

Just one year after an annual effort that secured funding for a synthetic turf field, CBA roared back in 2022 with an even more ambitious fundraising objective – the region’s first all-weather dome! Powered by a teaser and kickoff video campaign and an amazing “takeover” of the CBA home page, CBA raised and eye-popping $204,661K in just 16 hours.

UST: a powerful new brand for a company going big

POSTMKTG’s founding industrial client, UST, introduced its new logo on May 1, 2022. “We wanted something that felt contemporary, but also something exciting, and something that gave our prospects a better idea of what we make,” said UST president Mark Degeneffe. Degeneffe also wanted to state, definitively, that UST is the world leader in BIG industrial voltage regulation.