Celebrating 10 creative, collaborative years 2012: HOW THIS ALL STARTED POSTMKTG was founded at a point of radical transition in the advertising industry. The shift from traditional media to targetable media and search was fundamentally altering the marketing landscape. New opportunities were opening for startups, specialized businesses and brands with big social networks but limited…
Just one year after an annual effort that secured funding for a synthetic turf field, CBA roared back in 2022 with an even more ambitious fundraising objective – the region’s first all-weather dome! Powered by a teaser and kickoff video campaign and an amazing “takeover” of the CBA home page, CBA raised and eye-popping $204,661K in just 16 hours.
POSTMKTG’s founding industrial client, UST, introduced its new logo on May 1, 2022. “We wanted something that felt contemporary, but also something exciting, and something that gave our prospects a better idea of what we make,” said UST president Mark Degeneffe. Degeneffe also wanted to state, definitively, that UST is the world leader in BIG industrial voltage regulation.
POSTMKTG was hired by Impact ALL in late 2020 to professionalize its brand and develop a full-service client-manageable web platform for course promotion, course delivery and certification.
Unleashing a year of pent-up energy all at once! What happens when you unleash a year’s worth of quarantine energy all at once? You get a record-setting giving day. Academy of the Holy Names raised more than $55,000 during ALLINFORAHN 2021, more than doubling its previous year’s totla, on the strength of 9 ‘from the…
In April 2020, CBA, a private middle and high school in Albany, was wondering what to do about #BronationDay, a major annual fundraiser scheduled for the following month.
We were admittedly surprised to see Coca Cola reprise its 2014 “It’s Beautiful” spot at opening commercial break of the 2017 Super Bowl. Pleased as well.
Would P. T. Barnum recognize a kindred spirit in Debbie Sterling, CEO at Goldiblox?