CBA opens ‘The Dome!’

To a huge and enthusiastic crowd dwarfed by an even “huge-er” space, long-term client Christian Brothers Academy opened the doors to The Dome, a stunning multi-use all-weather facility now rising impressively on the school’s Albany campus.

POSTMKTG is proud of the important role we played in helping the school raise more than $4 million over a few short years to fund The Dome’s construction (and the school’s new turf field). And we are equally proud of the environmental graphics that greet visitors and prepare them for the impressive space they are about to enter.

AHN launches community-empowering website

To build on the branding and marketing momentum that has generated a 10% increase in enrollment over the last year, and to position itself for future growth, Academy of the Holy Names worked with POSTMKTG to completely overhaul its public web presence.

Not only does it look fantastic, the new ahns.org frees the school from the cumbersome proprietary CMS, which will simplify updates and code extensions and allow the school to fully integrate the website into its marketing efforts.

Small credit union stakes claim as the next big thing

POSTMKTG proudly presents NextStep, our from-the-ground-up rebranding of School Services Federal Credit Union. Everything, from research and strategy, to name, logo, and tagline, to website and app, signage, and all the collateral bits that make up a financial institution, all done in 10-months.

NextStep provides an excellent demonstration of the competitive advantages smaller, swifter businesses now have relative to their bigger and always more bureaucratic competitors.

The College Experience propelled to record enrollment

The College Experience is a 2-year program hosted at The College of Saint Rose. The program provides young adults with disabilities the support, skills, confidence, internships and work experiences they need to gain independence and live engaged, productive and happy lives.

POSTMKTG has helped Living Resources more than double enrollment in The College Experience.

Heila joins the Kohler brand family

The claim made by the freshly-minted MIT grads at Heila at our first meeting in 2019 was quite extraordinary: The unreliability and wastefulness (not to mention climate destroying potential) of the 100-year old U.S. centralized power grid could be undone and rectified with game theory.

It didn’t take genius to sense these young engineers were onto something. But it did take some work to translate their enthusiasm into a story others could understand.

BronationDay 2022 tops $206K

Just one year after an annual effort that secured funding for a synthetic turf field, CBA roared back in 2022 with an even more ambitious fundraising objective – the region’s first all-weather dome! Powered by a teaser and kickoff video campaign and an amazing “takeover” of the CBA home page, CBA raised and eye-popping $204,661K in just 16 hours.