What? A 29,600% increase in traffic?

Honestly, we can barely believe it ourselves. But over just 11 days, an inexpensive paid targeted media campaign on behalf of Albany Leadership Charter School for Girls (ALCS) increased the number of visitors to the school’s ICAN nursing program landing page from 5 to 1,485, a 29,600% increase!

Though it probably comes as no surprise to anyone, this result is a blaring example of how marketing has changed. Responding within days of the announcement of the closing of Nurses Middle College, a charter school just across the Hudson River from ALCS, POSTMKTG was able to assemble an all-but-no-cost ad from website images and place the ad via paid targeted media, Instagram Reels in this case, with a media buy weighted on the zip codes surrounding Nurses.