Recent Projects Archives

CBA opens ‘The Dome!’

Recent Projects, UncategorizedBy rladouceur April 19, 2024

CBA Dome Interior To a huge and enthusiastic crowd dwarfed by an even “huge-er” space, long-term client Christian Brothers Academy opened the doors to The Dome, a stunning multi-use all-weather facility now rising impressively on the school’s Albany campus.

POSTMKTG is proud of the important role we played in helping the school raise more than $4 million over a few short years to fund The Dome’s construction (and the school’s new turf field). And we are equally proud of the environmental graphics that greet visitors and prepare them for the impressive space they are about to enter.

Feeding NYS: in support of SNAP

Recent Projects, StoriesBy rladouceur April 17, 2024

Feeding NYS SNAP Video Still A Feeding New York State and Tops Friendly Markets co-promotion in support of enhanced SNAP benefits, part of FNYS’s lobbying effort ahead of finalization and passage of the 2024 NYS budget.

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AHN launches community-empowering website

Recent Projects, UncategorizedBy rladouceur November 27, 2023

To build on the branding and marketing momentum that has generated a 10% increase in enrollment over the last year, and to position itself for future growth, Academy of the Holy Names worked with POSTMKTG to completely overhaul its public web presence.

Not only does it look fantastic, the new ahns.org frees the school from the cumbersome proprietary CMS, which will simplify updates and code extensions and allow the school to fully integrate the website into its marketing efforts.

Small credit union stakes claim as the next big thing

Recent Projects, UncategorizedBy rladouceur November 22, 2023

NextStep FCU Billboard POSTMKTG proudly presents NextStep, our from-the-ground-up rebranding of School Services Federal Credit Union. Everything, from research and strategy, to name, logo, and tagline, to website and app, signage, and all the collateral bits that make up a financial institution, all done in 10-months.

NextStep provides an excellent demonstration of the competitive advantages smaller, swifter businesses now have relative to their bigger and always more bureaucratic competitors.

The College Experience propelled to record enrollment

Recent Projects, UncategorizedBy rladouceur November 17, 2023

The College Experience is a 2-year program hosted at The College of Saint Rose. The program provides young adults with disabilities the support, skills, confidence, internships and work experiences they need to gain independence and live engaged, productive and happy lives.

POSTMKTG has helped Living Resources more than double enrollment in The College Experience.

CBA finds serious success

Recent ProjectsBy rladouceur November 17, 2023

The students at CBA are just like students at every other private or public middle school or high school … except when they aren’t. Like when its time to put on the uniform and get serious about the day’s studies. Or time to march in formation at a Veterans Day parade. Or when the National Anthem is played before a game.

Since partnering with POSTMKTG, CBA has seen a 42% increase in enrollment , raised $10 million across two successful capital campaigns, introduced a new annual giving day which raised an astounding $604,000 in 16 hours in 2023, redesigned its bi-annual magazine, revised and relaunched its website (twice!), added several scholarship programs and reengaged its alumni and supporter network.

A dramatic comeback: the history of sports at AHN

Feature, Recent ProjectsBy rladouceur November 17, 2023

AHN Athletic Hall of Fame mural and 1913 yearbook POSTMKTG is thrilled to have helped Academy of the Holy Names rediscover its proud 110-year history of athletics and put it on display. A new 150-foot mural celebrates milestones and nearly forgotten memories.

Dedicated to AHN’s long-time athletic directory, Carlo Cherubino, the athletic mural and its accompanying text required hours of research. Every yearbook published from 1910 on (which were all carefully stored in AHN’s temperature controlled archive) was carefully reviewed, photographed and cross referenced with period newspaper clippings, letters and memoirs, journal articles, photographs and other sources. Piece by piece, an amazing story emerged … one that no living member of the AHN community was even aware!

History in the making

Recent ProjectsBy rladouceur September 21, 2023

The history of women in education since the mid-nineteenth century has been lovingly preserved in a temperature-controlled archive at Academy of the Holy Names in Albany, New York. But folders, photos, racks of uniforms and shelves of yearbooks don’t, by themselves, tell a story.

For the story, AHN turned to POSTMKTG.

CBA raises a record-shattering $605K in 16 hours!

Recent ProjectsBy rladouceur May 12, 2023

With a command to “bring home the dome,” on May 12, 2023, CBA shattered its BronationDay record, raising more than $605,000 in just 16 hours and putting a big fat exclamation point at the end of its 2-year, $4,000,000 capital campaign.

Helping New Yorkers raise their voices and say, “food is a basic human right!”

Recent ProjectsBy rladouceur March 10, 2023

Though the pandemic is waning, with inflation up, too many New Yorkers are still struggling to feed their families. This video, part of an ongoing print, PR and social media campaign, was produced on behalf of Feeding New York State to boost community awareness and engagement, and encourage viewers to sign a petition asking government officials to support continued full funding of hunger relief programs.