NextStep cooks up a TikTok-driven branding campaign

Small brands can now take advantage of their smallness and run circles, creatively, around their plodding competitors. While large brands fret and fear “crazy media” like TikTok, NextStep Federal Credit Union, with the counsel of POSTMKTG, has jumped right in with a branding and promotions campaign that not only leads with TikTok as its primary media, but is creatively inspired by TikTok.

AHN 2024 Gala

This year, to fund an upgrade to its library, AHN hoped to raise $60,000 during its 2024 Gala’s “Paddle Raise.” In just 15 minutes, it raised well over $70,000.

POSTMKTG handled all event materials – event logo and graphic standards, invite, social media ads, program and the video that got the wallets to open – and we couldn’t happier about the results.

CBA opens ‘The Dome!’

To a huge and enthusiastic crowd dwarfed by an even “huge-er” space, long-term client Christian Brothers Academy opened the doors to The Dome, a stunning multi-use all-weather facility now rising impressively on the school’s Albany campus.

POSTMKTG is proud of the important role we played in helping the school raise more than $4 million over a few short years to fund The Dome’s construction (and the school’s new turf field). And we are equally proud of the environmental graphics that greet visitors and prepare them for the impressive space they are about to enter.

AHN launches community-empowering website

To build on the branding and marketing momentum that has generated a 10% increase in enrollment over the last year, and to position itself for future growth, Academy of the Holy Names worked with POSTMKTG to completely overhaul its public web presence.

Not only does it look fantastic, the new ahns.org frees the school from the cumbersome proprietary CMS, which will simplify updates and code extensions and allow the school to fully integrate the website into its marketing efforts.

Small credit union stakes claim as the next big thing

POSTMKTG proudly presents NextStep, our from-the-ground-up rebranding of School Services Federal Credit Union. Everything, from research and strategy, to name, logo, and tagline, to website and app, signage, and all the collateral bits that make up a financial institution, all done in 10-months.

NextStep provides an excellent demonstration of the competitive advantages smaller, swifter businesses now have relative to their bigger and always more bureaucratic competitors.

The College Experience propelled to record enrollment

The College Experience is a 2-year program hosted at The College of Saint Rose. The program provides young adults with disabilities the support, skills, confidence, internships and work experiences they need to gain independence and live engaged, productive and happy lives.

POSTMKTG has helped Living Resources more than double enrollment in The College Experience.