NEXTSTEP: Summer promotions kick off

NextStep Federal Credit Union kicked off its Summer 2025 promotional schedule in style with Maggie’s Clan at Ryan’s Wake in Troy, New York, followed just 3 days later with sponsorship of Kid’s in Free Night at Valley Cats, followed the very next day with tabling at Troy’s River Fest.

All events discovered, negotiated, contracted, and managed by POSTMKTG. Tents and tchotchkes abounded!

Popular items included branded sunglasses, towels, candy boxes, and the super-popular light-up NextStep bracelets.

Common Vision builds website … and trust

The project planners, designers, craftspeople, and other professionals at Common Vision practice a simple philosophy – listen closely to the customer, plan carefully, and communicate clearly at every stage.

That’s what we do, too.

The company’s new website reflects our companies’ shared commitment to collaboration, planning, and communication.

CBA: Not to sound like a broken record, but…

The giving community of CBA in Albany continues to amaze. BronationDay *again* broke a record, this year for the most individual donations in a single day. Sights were set on 650. By midnight, after a full day blitz, the school had received 659, unlocking a $100,000 matching gift, and raising a total of $231,126.

NEXTSTEP: From public domain to adorable promotion

How did the late comic Buster Keaton’s 1928 comedy, Steamboat Bill, Jr., overcome obstacles thrown by everyone from Walt Disney to Sonny Bono to serve as the creative foundation for a new promotion for high-rate share certificates offered by POSTMKTG’s favorite credit union? It’s a funny story.

POSTMKTG welcomes two mission-driven clients

In this era of pushback against diversity, equity, and inclusion, POSTMKTG is honored by the trust mission-driven educational institutions and nonprofits place in us. In just the last month, we have added two clients focused on empowering individuals and building strong communities – Better Community Neighborhoods, Inc. and Albany Leadership Charter School for Girls.

Central Park Rose Garden: Taking time to smell the roses

On an early fall walk to work down Union Street into the City of Schenectady, nearing Wright Avenue, the phone rang. An almost apologetic voice asked if POSTMKTG designed websites. The answer was yes, of course. The second question was if we would design a website for a small organization with an associated small budget, the volunteer group that managed Schenectady’s Central Park Rose Garden. Kismet, because the garden was at that point in the walk just a quick left and a 2-blocks away.

A quick stroll through suggested the project might help warm the coming winter. So, we took it on.

Regional Food Bank: Website rebrand, rebuild, and relaunch

For the latest iteration of its venerable website, energized by its new graphic standards, the Regional Food Bank hired long-time partner POSTMKTG to develop a from-the-ground-up redevelopment and redesign, and then plan, write, code, and launch the new website in coordination with the public unveiling of the new logo.

NextStep: Leaning in and ‘tiking’ up!

Another big win for our favorite small credit union. NextStep FCU, loving its scrappy image, is leaning into low-fi fun media. A new TikTok campaign features a fun-loving couple contemplating their new empty nest opportunities. Perhaps a new car? Maybe something sexier?