With a command to “bring home the dome,” on May 12, 2023, CBA shattered its BronationDay record, raising more than $605,000 in just 16 hours and putting a big fat exclamation point at the end of its 2-year, $4,000,000 capital campaign.
How’d we do it? It’s quite a story!
POSTMKTG proudly presents NextStep, our from-the-ground-up rebranding of School Services Federal Credit Union. Everything, from research and strategy, to name, logo, and tagline, to website and app, signage, and all the collateral bits that make up a financial institution, all done in 10-months.
NextStep provides an excellent demonstration of the competitive advantages smaller, swifter businesses now have relative to their bigger and always more bureaucratic competitors.
The marketing world was changing fast in 2012, the year POSTMKTG was founded.
New opportunities were opening for startups, specialized businesses and brands with big social networks but limited advertising budgets. A lot of work was shifting in-house. Social connections seemed a great untapped asset.
No one knew for sure where it was going. But being small, skilled and plugged in all seemed like advantages. Though it felt random and chaotic in real time, a year into our second decade, the story of our success reads as a steady march. Almost like, all along, we knew what we were doing.
Though the pandemic is waning, with inflation up, too many New Yorkers are still struggling to feed their families. This video, part of an ongoing print, PR and social media campaign, was produced on behalf of Feeding New York State to boost community awareness and engagement, and encourage viewers to sign a petition asking government officials to support continued full funding of hunger relief programs.
The claim made by the freshly-minted MIT grads at Heila at our first meeting in 2019 was quite extraordinary: The unreliability and wastefulness (not to mention climate destroying potential) of the 100-year old U.S. centralized power grid could be undone and rectified with game theory.
It didn’t take genius to sense these young engineers were onto something. But it did take some work to translate their enthusiasm into a story others could understand.
POSTMKTG’s promotional campaign in support of Academy of the Holy Names’ Giving Tuesday 2022, helped the school blast past its ambitious goal and raise nearly $38,000 toward the design and installation of two museum quality history displays.
It’s a balance. We’re in business. And for the most part that means trading services for a fee. But occasionally we’ll cross paths with an amazing organization doing amazing work that just needs a little help building a professional website.
Recently, we adopted two: The Underground Railroad Education Center and the Joshua Project of Schoharie County.
The girls are back in their full TikTok-inspired glory in POSTMKTG’s latest “Be You! Be Anything!” promotional campaign on behalf of Academy of the Holy Names. Four brand new social media-friendly spots, which will also air on TV, because, well, that still sometimes make sense.
Just one year after an annual effort that secured funding for a synthetic turf field, CBA roared back in 2022 with an even more ambitious fundraising objective – the region’s first all-weather dome! Powered by a teaser and kickoff video campaign and an amazing “takeover” of the CBA home page, CBA raised and eye-popping $204,661K in just 16 hours.
POSTMKTG’s founding industrial client, UST, introduced its new logo on May 1, 2022. “We wanted something that felt contemporary, but also something exciting, and something that gave our prospects a better idea of what we make,” said UST president Mark Degeneffe. Degeneffe also wanted to state, definitively, that UST is the world leader in BIG industrial voltage regulation.