BCNI has officially launched its new website and brand identity. And that roar you hear? That’s us celebrating our 75th website, the latest in POSTMKTG’s long history of successful collaborations with human service organizations and nonprofits.
The project planners, designers, craftspeople, and other professionals at Common Vision practice a simple philosophy – listen closely to the customer, plan carefully, and communicate clearly at every stage.
That’s what we do, too.
The company’s new website reflects our companies’ shared commitment to collaboration, planning, and communication.
With the charge to express the exuberant spirit of the school, AHN partnered with POSTMKTG to produce a new series of short videos to be broadcast on television, through YouTube, and via paid social media ahead of the school’s November 2025 Open House and into the fall.
POSTMKTG proudly presents NextStep, our from-the-ground-up rebranding of School Services Federal Credit Union. Everything, from research and strategy, to name, logo, and tagline, to website and app, signage, and all the collateral bits that make up a financial institution, all done in 10-months.
NextStep provides an excellent demonstration of the competitive advantages smaller, swifter businesses now have relative to their bigger and always more bureaucratic competitors.
Historic Cherry Hill is a treasure that has served both as a living museum and a center for research for more than 60 years. Infamous as the site of a brutal crime of passion, the 1827 murder of John Whipple by hired hand Jesse Strang who hoped to continue his affair with John’s wife, Elsie, the 65,000 artifacts housed at the museum have been put to work by scholars and archivists to tell a complex story of a proud family who were often in debt, anxious about social standing, and fearful of a changing world.
POSTMKTG developed a Reddit-centric campaign for The College Experience, a two-year program at Russell Sage College that helps students with intellectual and developmental disabilities learn to live independently. The agency needed to alert out-of-state residents that enrollment for the Fall 2026 semester was approaching the deadline.
This isn’t a big marketing story, just a good example of how easy it is for a business, school, or nonprofit to promote itself when it has a well-designed and easily managed website and a good collaborative marketing partner. Historic Cherry Hill’s traditional October event series, spooky tours of the infamous 1827 murder at the mansion, sold out (and then some) during its final week (October 22-25).
The College Experience is a 2-year program for young adults with intellectual disabilities. Dorm life is central to the educational experience. Students cook in the kitchens with (staff assisting as needed). Household chores are done weekly, at least! Dorms are a short walk to the bus stop, where our students get on board for a quick trip to the Russell Sage campus.
NextStep Federal Credit Union kicked off its Summer 2025 promotional schedule in style with Maggie’s Clan at Ryan’s Wake in Troy, New York, followed just 3 days later with sponsorship of Kid’s in Free Night at Valley Cats, followed the very next day with tabling at Troy’s River Fest.
All events discovered, negotiated, contracted, and managed by POSTMKTG. Tents and tchotchkes abounded!
The giving community of CBA in Albany continues to amaze. BronationDay *again* broke a record, this year for the most individual donations in a single day. Sights were set on 650. By midnight, after a full day blitz, the school had received 659, unlocking a $100,000 matching gift, and raising a total of $231,126.