Feeding NYS: in support of SNAP
A Feeding New York State and Tops Friendly Markets co-promotion in support of enhanced SNAP benefits, part of FNYS’s lobbying effort ahead of finalization and passage of the 2024 NYS budget.
AHN launches community-empowering website
To build on the branding and marketing momentum that has generated a 10% increase in enrollment over the last year, and to position itself for future growth, Academy of the Holy Names worked with POSTMKTG to completely overhaul its public web presence.
Not only does it look fantastic, the new ahns.org frees the school from the cumbersome proprietary CMS, which will simplify updates and code extensions and allow the school to fully integrate the website into its marketing efforts.
The College Experience propelled to record enrollment
The College Experience is a 2-year program hosted at The College of Saint Rose. The program provides young adults with disabilities the support, skills, confidence, internships and work experiences they need to gain independence and live engaged, productive and happy lives.
POSTMKTG has helped Living Resources more than double enrollment in The College Experience.
CBA finds serious success
The students at CBA are just like students at every other private or public middle school or high school … except when they aren’t. Like when its time to put on the uniform and get serious about the day’s studies. Or time to march in formation at a Veterans Day parade. Or when the National Anthem is played before a game.
Since partnering with POSTMKTG, CBA has seen a 42% increase in enrollment , raised $10 million across two successful capital campaigns, introduced a new annual giving day which raised an astounding $604,000 in 16 hours in 2023, redesigned its bi-annual magazine, revised and relaunched its website (twice!), added several scholarship programs and reengaged its alumni and supporter network.
A dramatic comeback: the history of sports at AHN
POSTMKTG is thrilled to have helped Academy of the Holy Names rediscover its proud 110-year history of athletics and put it on display. A new 150-foot mural celebrates milestones and nearly forgotten memories.
Dedicated to AHN’s long-time athletic directory, Carlo Cherubino, the athletic mural and its accompanying text required hours of research. Every yearbook published from 1910 on (which were all carefully stored in AHN’s temperature controlled archive) was carefully reviewed, photographed and cross referenced with period newspaper clippings, letters and memoirs, journal articles, photographs and other sources. Piece by piece, an amazing story emerged … one that no living member of the AHN community was even aware!
History in the making
The history of women in education since the mid-nineteenth century has been lovingly preserved in a temperature-controlled archive at Academy of the Holy Names in Albany, New York. But folders, photos, racks of uniforms and shelves of yearbooks don’t, by themselves, tell a story.
For the story, AHN turned to POSTMKTG.
CBA raises a record-shattering $605K in 16 hours!
With a command to “bring home the dome,” on May 12, 2023, CBA shattered its BronationDay record, raising more than $605,000 in just 16 hours and putting a big fat exclamation point at the end of its 2-year, $4,000,000 capital campaign.
Helping New Yorkers raise their voices and say, “food is a basic human right!”
Though the pandemic is waning, with inflation up, too many New Yorkers are still struggling to feed their families. This video, part of an ongoing print, PR and social media campaign, was produced on behalf of Feeding New York State to boost community awareness and engagement, and encourage viewers to sign a petition asking government officials to support continued full funding of hunger relief programs.
Heila joins the Kohler brand family
The claim made by the freshly-minted MIT grads at Heila at our first meeting in 2019 was quite extraordinary: The unreliability and wastefulness (not to mention climate destroying potential) of the 100-year old U.S. centralized power grid could be undone and rectified with game theory.
It didn’t take genius to sense these young engineers were onto something. But it did take some work to translate their enthusiasm into a story others could understand.
Feeding New York State seeks to end produce waste
1.2 billion pounds of produce goes to waste every year in New York State. But can anyone imagine 1.2 billion? Using old school cel animation, we produced this charming video which will serve as the centerpiece of an annual campaign focused on moving more produce to the tables of hungry people.