The College Experience is a 2-year program for young adults with intellectual disabilities. Dorm life is central to the educational experience. Students cook in the kitchens with (staff assisting as needed). Household chores are done weekly, at least! Dorms are a short walk to the bus stop, where our students get on board for a quick trip to the Russell Sage campus.
NextStep Federal Credit Union kicked off its Summer 2025 promotional schedule in style with Maggie’s Clan at Ryan’s Wake in Troy, New York, followed just 3 days later with sponsorship of Kid’s in Free Night at Valley Cats, followed the very next day with tabling at Troy’s River Fest.
All events discovered, negotiated, contracted, and managed by POSTMKTG. Tents and tchotchkes abounded!
The giving community of CBA in Albany continues to amaze. BronationDay *again* broke a record, this year for the most individual donations in a single day. Sights were set on 650. By midnight, after a full day blitz, the school had received 659, unlocking a $100,000 matching gift, and raising a total of $231,126.
Honestly, we can barely believe it ourselves. But over just 11 days, an inexpensive paid targeted media campaign on behalf of Albany Leadership Charter School for Girls increased the number of visitors to the school’s ICAN nursing program landing page from 5 to 1,485, a 29,600% increase!
How did the late comic Buster Keaton’s 1928 comedy, Steamboat Bill, Jr., overcome obstacles thrown by everyone from Walt Disney to Sonny Bono to serve as the creative foundation for a new promotion for high-rate share certificates offered by POSTMKTG’s favorite credit union? It’s a funny story.
In this era of pushback against diversity, equity, and inclusion, POSTMKTG is honored by the trust mission-driven educational institutions and nonprofits place in us. In just the last month, we have added two clients focused on empowering individuals and building strong communities – Better Community Neighborhoods, Inc. and Albany Leadership Charter School for Girls.
On an early fall walk to work down Union Street into the City of Schenectady, nearing Wright Avenue, the phone rang. An almost apologetic voice asked if POSTMKTG designed websites. The answer was yes, of course. The second question was if we would design a website for a small organization with an associated small budget, the volunteer group that managed Schenectady’s Central Park Rose Garden. Kismet, because the garden was at that point in the walk just a quick left and a 2-blocks away.
For the latest iteration of its venerable website, energized by its new graphic standards, the Regional Food Bank hired long-time partner POSTMKTG to develop a from-the-ground-up redevelopment and redesign, and then plan, write, code, and launch the new website in coordination with the public unveiling of the new logo.
Another big win for our favorite small credit union. NextStep FCU, loving its scrappy image, is leaning into low-fi fun media. A new TikTok campaign features a fun-loving couple contemplating their new empty nest opportunities. Perhaps a new car? Maybe something sexier?
A social media vibe is the new creative standard. Gone are pretentious narratives and made-up positionings. In their place? Lively, light-hearted, sometimes surreal morsels of media inspired by a global community of phone-empowered creators. The challenge now for both client and agency is to trust and embrace the creative chaos: to stay open to it, swim in it, and let it take you where it knows you should go.