Honestly, we can barely believe it ourselves. But over just 11 days, an inexpensive paid targeted media campaign on behalf of Albany Leadership Charter School for Girls increased the number of visitors to the school’s ICAN nursing program landing page from 5 to 1,485, a 29,600% increase!
How did the late comic Buster Keaton’s 1928 comedy, Steamboat Bill, Jr., overcome obstacles thrown by everyone from Walt Disney to Sonny Bono to serve as the creative foundation for a new promotion for high-rate share certificates offered by POSTMKTG’s favorite credit union? It’s a funny story.
In this era of pushback against diversity, equity, and inclusion, POSTMKTG is honored by the trust mission-driven educational institutions and nonprofits place in us. In just the last month, we have added two clients focused on empowering individuals and building strong communities – Better Community Neighborhoods, Inc. and Albany Leadership Charter School for Girls.
On an early fall walk to work down Union Street into the City of Schenectady, nearing Wright Avenue, the phone rang. An almost apologetic voice asked if POSTMKTG designed websites. The answer was yes, of course. The second question was if we would design a website for a small organization with an associated small budget, the volunteer group that managed Schenectady’s Central Park Rose Garden. Kismet, because the garden was at that point in the walk just a quick left and a 2-blocks away.
For the latest iteration of its venerable website, energized by its new graphic standards, the Regional Food Bank hired long-time partner POSTMKTG to develop a from-the-ground-up redevelopment and redesign, and then plan, write, code, and launch the new website in coordination with the public unveiling of the new logo.
Another big win for our favorite small credit union. NextStep FCU, loving its scrappy image, is leaning into low-fi fun media. A new TikTok campaign features a fun-loving couple contemplating their new empty nest opportunities. Perhaps a new car? Maybe something sexier?
A social media vibe is the new creative standard. Gone are pretentious narratives and made-up positionings. In their place? Lively, light-hearted, sometimes surreal morsels of media inspired by a global community of phone-empowered creators. The challenge now for both client and agency is to trust and embrace the creative chaos: to stay open to it, swim in it, and let it take you where it knows you should go.
Small brands can now take advantage of their smallness and run circles, creatively, around their plodding competitors. While large brands fret and fear “crazy media” like TikTok, NextStep Federal Credit Union, with the counsel of POSTMKTG, has jumped right in with a branding and promotions campaign that not only leads with TikTok as its primary media, but is creatively inspired by TikTok.
This year, to fund an upgrade to its library, AHN hoped to raise $60,000 during its 2024 Gala’s “Paddle Raise.” In just 15 minutes, it raised well over $70,000.
POSTMKTG handled all event materials – event logo and graphic standards, invite, social media ads, program and the video that got the wallets to open – and we couldn’t happier about the results.
To a huge and enthusiastic crowd dwarfed by an even “huge-er” space, long-term client Christian Brothers Academy opened the doors to The Dome, a stunning multi-use all-weather facility now rising impressively on the school’s Albany campus.
POSTMKTG is proud of the important role we played in helping the school raise more than $4 million over a few short years to fund The Dome’s construction (and the school’s new turf field). And we are equally proud of the environmental graphics that greet visitors and prepare them for the impressive space they are about to enter.