College Experience Fall 2025 Enrollment Campaign

POSTMKTG developed a Reddit-centric campaign for The College Experience, a two-year program at Russell Sage College that helps students with intellectual and developmental disabilities learn to live independently. The agency needed to alert out-of-state residents that enrollment for the Fall 2026 semester was approaching the deadline.

Media Strategy

The campaign’s primary media channels were geographically targeted Reddit ads and retargeted Meta placements. POSTMKTG used Reddit to reach families, educators, and advocates already engaging in local discussions about special education and transition programs in states bordering eastern New York. The ads drove viewers to the program’s website, where visitors could leave a message, schedule a chat, or register for an upcoming open house. Once users visited the site, Meta’s pixel-based retargeting reinforced the message through Facebook and Instagram.

Measurable Impact

While the “sales cycle” for any tuition-based educational program is always long, making attribution difficult, traffic to The College Experience website more than tripled overnight and held steady during the campaign.

Strategic Takeaway

The campaign succeeded because it aligned media strategy with mission—using authentic storytelling and intelligent targeting to reach exactly the right audience. Rather than relying on broad awareness tactics, POSTMKTG demonstrated how a small agency can deliver national-quality impact through hyperlocal focus and emotionally grounded creative.