Money doesn’t need to be complicated
To introduce its new, much easier online banking service, NextStep launched a simple targeted media campaign … and doubled its already substantial website traffic.
Should you choose to accept it …
UPDATE: BronationDay ’26 set a new record for most donations received during the event, 662, or 3 more than it received the previous year. That it raised $134,135 for the school in 16 hours might be mentioned as well!
Ready for whatever comes next
For years, AHN has struggled to articulate what it is about a values-based all-girls education that makes the private school worth the investment. Now, the world is writing the school’s proof points.
Just like that, a brand emerges
POSTMKTG was excited to learn that the Mental Health Association in Fulton and Montgomery Counties (MHAFM), after revieing our proposal from February 2026, decided late that month to invest in a broad branding and graphic standards initiative ahead of the promotion of an inaugural gala to be held in October 2026. However, this presented a challenge, as pre-promotion of the gala was scheduled to launch within weeks of the signing. Branding and promotion would need to proceed simultaneously and swiftly.
The Boys in the Hall
Sure, there’s football. But the young men at CBA know there is much more to their school than sports (even with the Dome). So, who better to sell the school than 6 satisfied customers?
Launch Money
Here’s a remarkable bit of run-and-gun production: the kick-off video for Academy of the Holy Names annual ALLIN for AHN event. This year, the private all-girls school in Albany, New York, was seeking funds to expand and upgrade its cafeteria, famous not for its food (which is actually both lovingly prepared and loved) but for its slow “midcentury modern” serving line. The trick was that this video needed to be filmed on a tight budget, with no rehearsals, on two days’ notice, with amateur talent, during lunch!
Branding for a better community
BCNI has officially launched its new website and brand identity. And that roar you hear? That’s us celebrating our 75th website, the latest in POSTMKTG’s long history of successful collaborations with human service organizations and nonprofits.
The Key is Authenticity
Relationship brands, those businesses and organizations that build and bolster real human connections, have a great advantage in the modern mediascape. In this TikTok era, nothing breaks through better than structured but scriptless short-form video. Whether a school, a college program, or a credit union, authentic light-hearted testimonials are always a welcome break in the infinite feed. The spring 2026 campaign for Academy of the Holy Names is a great example of this strategy in action.
FNYS rescues 63 million lbs. of food
Under the POSTMKTG creative banner “Don’t Chuck It! Truck It!”, Feeding New York State announced at the close of 2025 the collection of a record 63 million pounds of food.
A year-end collaboration celebration
2025 was quite a year, right? Especially for human service groups, private schools, historic museums, membership organizations, and other empathetic businesses and nonprofits. Federal funding cuts, enrollment hurdles, a bumpy economy, and, well, you name it.
However, despite the numerous challenges, our partners emerged from 2025 stronger, more confident, and more determined.