CBA’s serious success

CBA Fall Open House StillThe students at CBA are just like students at every other private or public middle school or high school … except when they aren’t. Like when its time to put on the uniform and get serious about the day’s studies. Or time to march in formation at a Veterans Day parade. Or when the National Anthem is played before a game.

Since hiring POSTMKTG less than a decade ago, the school has raised millions, built a dome, added a fifth grade, and enrolled capacity classes year after year.

Branding a small credit union as the next big thing

NextStep FCU BillboardPOSTMKTG proudly presents NextStep, our from-the-ground-up rebranding of School Services Federal Credit Union. Everything, from research and strategy, to name, logo, and tagline, to website and app, signage, and all the collateral bits that make up a financial institution, all done in 10-months.

NextStep provides an excellent demonstration of the competitive advantages smaller, swifter businesses now have relative to their bigger and always more bureaucratic competitors.

History in the making

AHN History MuralThe history of women in education since the mid-nineteenth century has been lovingly preserved in a temperature-controlled archive at Academy of the Holy Names in Albany, New York. But folders, photos, racks of uniforms and shelves of yearbooks don’t, by themselves, tell a story.

For the story, AHN turned to POSTMKTG.


The marketing world was changing fast in 2012, the year POSTMKTG was founded.

New opportunities were opening for startups, specialized businesses and brands with big social networks but limited advertising budgets. A lot of work was shifting in-house. Social connections seemed a great untapped asset.

No one knew for sure where it was going. But being small, skilled and plugged in all seemed like advantages. Though it felt random and chaotic in real time, a year into our second decade, the story of our success reads as a steady march. Almost like, all along, we knew what we were doing.


Helping New Yorkers raise their voices and say, “food is a basic human right!”

Hunger Relief Video StillThough the pandemic is waning, with inflation up, too many New Yorkers are still struggling to feed their families. This video, part of an ongoing print, PR and social media campaign, was produced on behalf of Feeding New York State to boost community awareness and engagement, and encourage viewers to sign a petition asking government officials to support continued full funding of hunger relief programs.