Hungry Girl

FOOD EMERGENCY – SUPPORT YOUR LOCAL FOOD BANK

POSTMKTG, Recent Projects

Millions of Americans are at risk! As of Saturday, November 1, 2025, the federal government has suspended payments to qualified individuals and families via the Supplemental Nutrition and Assistance Program, SNAP (colloquially known as food stamps). Food banks and their partner agencies are overwhelmed. Our data on behalf of the Regional Food Bank and Feeding New York State confirm a 5-fold increase in inquiries over the last week. Please consider making an emergency donation today to your local food bank.

In the Capital Region of New York: Regional Food Bank
For a list of all New York State food banks: Feeding New York State
For a national list: Feeding America Member Food Banks

College Experience Students on Campus

CE Fall 2025 Enrollment Campaign

CE-CN, Recent Projects

POSTMKTG developed a Reddit-centric campaign for The College Experience, a two-year program at Russell Sage College that helps students with intellectual and developmental disabilities learn to live independently. The agency needed to alert out-of-state residents that enrollment for the Fall 2026 semester was approaching the deadline.

Murder at Cherry Hill Chalk Outline

Cherry Hill Murders It!

Cherry Hill, Recent Projects

This isn’t a big marketing story, just a good example of how easy it is for a business, school, or nonprofit to promote itself when it has a well-designed and easily managed website and a good collaborative marketing partner. Historic Cherry Hill’s traditional October event series, spooky tours of the infamous 1827 murder at the mansion, sold out (and then some) during its final week (October 22-25).

History

POSTMKTG

Things were changing fast in 2012, the year POSTMKTG was founded.

The shift from traditional media to targeted media and search meant new opportunities were opening for startups, specialized businesses, and brands with big social networks but limited advertising budgets, like educational institutions, health care services, and nonprofits. A lot of work was shifting in-house. Social connections seemed a great untapped asset.

Schrader and Company Kitchen

Schrader and Company Builds Out

Schrader

At the misty dawn of our marketing relationship, way back some two and a half years, a small client like Schrader and Company, a local construction services company, had few affordable and effective marketing options at their disposal. How fast TikTok and other video-based targetable marketing options have changed the landscape.

Albany Community Charter School Executive Director, Neal Currie

Albany Community Charter School

ACCS

POSTMKTG is honored by the trust ACCS placed in us to promote this fine institution’s success. In the seven years we worked together, POSTMKTG helped empower not only the school’s administration, but also faculty, staff, parents, and caregivers, and, critically, political supporters seeking evidence that an experiment like an urban charter school can have a positive impact on students and the community that surrounds them, including traditional public school options.

Alliance for Positive Health

Alliance for Positive Health

For 30 years, people throughout the eastern half of New York State depended on the AIDS Council of Northeastern New York to provide essential testing, counseling and support services. And all involved – clients, staff, board and donors – grew very emotionally attached to the organization. So, when leadership decided the time had come to change…

UST: Power Made Perfect

UST

UST was the first POSTMKTG client to totally get where we were coming from.

Yes, we said, an industrial manufacturing company of just 19 employees could, given the new search and targeted media-centric marketing landscape, compete head to head with the giants of its industry, companies 100, or even 1000 times its size. The secret, we said, was UST’s focus, its specialization.

Why? Because Google loves specialization.

Call Them Overbuilt if You Like

Unilux

Combining the principles of design thinking with our own eight-step strategic process, POSTMKTG helped Unilux revamp its brand architecture, revise its graphic standards, build-out its digital platform – web, email marketing, digital retargeting, public relations and SEO – and get down to the business of working with its sales team to identify opportunities sell its stuff.

The Massry School of Business at UAlbany

UA

In anticipation of the launch of its expanded MBA program in the fall of 2015, the University at Albany School of Business hired POSTMKTG to lead an advisory group though our step-by-step strategic branding process.

In just 4 short months, working with a small team of insiders, POSTMKTG delivered a full branding program, including a breakthrough positioning theme, “Meet Your Future,” as well as new graphic standards and launch campaign recommendations.