At the misty dawn of our marketing relationship, way back some two and a half years, a small client like Schrader and Company, a local construction services company, had few affordable and effective marketing options at their disposal. How fast TikTok and other video-based targetable marketing options have changed the landscape.
The history of women in education since the mid-nineteenth century has been lovingly preserved in a temperature-controlled archive at Academy of the Holy Names in Albany, New York. But folders, photos, racks of uniforms and shelves of yearbooks don’t, by themselves, tell a story.
For the story, AHN turned to POSTMKTG.
With a command to “bring home the dome,” on May 12, 2023, CBA shattered its BronationDay record, raising more than $605,000 in just 16 hours and putting a big fat exclamation point at the end of its 2-year, $4,000,000 capital campaign.
After 5 months work, and with gifts lined up and ready to walk out the door, School Systems Federal Credit Union will unveil its new brand at tonight’s annual member meeting in Troy, New York. We could not be more excited.
And this is only the first step. Just wait till you see what’s coming next!
Though the pandemic is waning, with inflation up, too many New Yorkers are still struggling to feed their families. This video, part of an ongoing print, PR and social media campaign, was produced on behalf of Feeding New York State to boost community awareness and engagement, and encourage viewers to sign a petition asking government officials to support continued full funding of hunger relief programs.
The claim made by the freshly-minted MIT grads at Heila at our first meeting in 2019 was quite extraordinary: The unreliability and wastefulness (not to mention climate destroying potential) of the 100-year old U.S. centralized power grid could be undone and rectified with game theory.
It didn’t take genius to sense these young engineers were onto something. But it did take some work to translate their enthusiasm into a story others could understand.
POSTMKTG’s promotional campaign in support of Academy of the Holy Names’ Giving Tuesday 2022, helped the school blast past its ambitious goal and raise nearly $38,000 toward the design and installation of two museum quality history displays.
1.2 billion pounds of produce goes to waste every year in New York State. But can anyone imagine 1.2 billion? Using old school cel animation, we produced this charming video which will serve as the centerpiece of an annual campaign focused on moving more produce to the tables of hungry people.
It’s a balance. We’re in business. And for the most part that means trading services for a fee. But occasionally we’ll cross paths with an amazing organization doing amazing work that just needs a little help building a professional website.
Recently, we adopted two: The Underground Railroad Education Center and the Joshua Project of Schoharie County.
The girls are back in their full TikTok-inspired glory in POSTMKTG’s latest “Be You! Be Anything!” promotional campaign on behalf of Academy of the Holy Names. Four brand new social media-friendly spots, which will also air on TV, because, well, that still sometimes make sense.