rladouceur – Page 6

AHN launches community-empowering website

AHN, Recent Projects, Uncategorized, Web DesignBy rladouceur November 27, 2023

To build on the branding and marketing momentum that has generated a 10% increase in enrollment over the last year, and to position itself for future growth, Academy of the Holy Names worked with POSTMKTG to completely overhaul its public web presence.

Not only does it look fantastic, the new ahns.org frees the school from the cumbersome proprietary CMS, which will simplify updates and code extensions and allow the school to fully integrate the website into its marketing efforts.

The College Experience propelled to record enrollment

CE-CN, Promotion, Recent Projects, UncategorizedBy rladouceur November 17, 2023

The College Experience is a 2-year program hosted at The College of Saint Rose. The program provides young adults with disabilities the support, skills, confidence, internships and work experiences they need to gain independence and live engaged, productive and happy lives.

POSTMKTG has helped Living Resources more than double enrollment in The College Experience.

CBA finds serious success

CBA, Promotion, Recent ProjectsBy rladouceur November 17, 2023

The students at CBA are just like students at every other private or public middle school or high school … except when they aren’t. Like when its time to put on the uniform and get serious about the day’s studies. Or time to march in formation at a Veterans Day parade. Or when the National Anthem is played before a game.

Since partnering with POSTMKTG, CBA has seen a 42% increase in enrollment , raised $10 million across two successful capital campaigns, introduced a new annual giving day which raised an astounding $604,000 in 16 hours in 2023, redesigned its bi-annual magazine, revised and relaunched its website (twice!), added several scholarship programs and reengaged its alumni and supporter network.

A dramatic comeback: the history of sports at AHN

AHN, Recent ProjectsBy rladouceur November 17, 2023

POSTMKTG is thrilled to have helped Academy of the Holy Names rediscover its proud 110-year history of athletics and put it on display. A new 150-foot mural celebrates milestones and nearly forgotten memories.

Dedicated to AHN’s long-time athletic directory, Carlo Cherubino, the athletic mural and its accompanying text required hours of research. Every yearbook published from 1910 on (which were all carefully stored in AHN’s temperature controlled archive) was carefully reviewed, photographed and cross referenced with period newspaper clippings, letters and memoirs, journal articles, photographs and other sources. Piece by piece, an amazing story emerged … one that no living member of the AHN community was even aware!

Schrader and Company builds out

Schrader, Web DesignBy rladouceur October 12, 2023

At the misty dawn of our marketing relationship, way back some two and a half years, a small client like Schrader and Company, a local construction services company, had few affordable and effective marketing options at their disposal. How fast TikTok and other video-based targetable marketing options have changed the landscape.

History in the making

AHN, Promotion, Recent ProjectsBy rladouceur September 21, 2023

The history of women in education since the mid-nineteenth century has been lovingly preserved in a temperature-controlled archive at Academy of the Holy Names in Albany, New York. But folders, photos, racks of uniforms and shelves of yearbooks don’t, by themselves, tell a story.

For the story, AHN turned to POSTMKTG.

CBA raises a record-shattering $605K in 16 hours!

CBA, Fundraising, Recent ProjectsBy rladouceur May 12, 2023

With a command to “bring home the dome,” on May 12, 2023, CBA shattered its BronationDay record, raising more than $605,000 in just 16 hours and putting a big fat exclamation point at the end of its 2-year, $4,000,000 capital campaign.

School Systems FCU rebranding: cleared for takeoff!

NextStepBy rladouceur March 16, 2023

SSFCU Member Gifts After 5 months work, and with gifts lined up and ready to walk out the door, School Systems Federal Credit Union will unveil its new brand at tonight’s annual member meeting in Troy, New York. We could not be more excited.

And this is only the first step. Just wait till you see what’s coming next!

Helping New Yorkers raise their voices and say, “food is a basic human right!”

FNYS, Promotion, Recent ProjectsBy rladouceur March 10, 2023

Though the pandemic is waning, with inflation up, too many New Yorkers are still struggling to feed their families. This video, part of an ongoing print, PR and social media campaign, was produced on behalf of Feeding New York State to boost community awareness and engagement, and encourage viewers to sign a petition asking government officials to support continued full funding of hunger relief programs.

Heila joins the Kohler brand family

Heila, Recent Projects, Web DesignBy rladouceur February 2, 2023

The claim made by the freshly-minted MIT grads at Heila at our first meeting in 2019 was quite extraordinary: The unreliability and wastefulness (not to mention climate destroying potential) of the 100-year old U.S. centralized power grid could be undone and rectified with game theory.

It didn’t take genius to sense these young engineers were onto something. But it did take some work to translate their enthusiasm into a story others could understand.