In a 10-day PR blitz, POSTMKTG client Table Rock Infrastructure Partners rode a wave of interest surrounding private funding of public works to three national news stories, including a featured article in Infrastructure Investor (free registration required), an interview on NPR’s Marketplace, and, to top it all, a lead story on NBC News.
While it is difficult to calculate a paid media equivalent, the cost of purchasing ad space of similar reach and frequency would certainly approach six figures. But public relations leading to earned media has value well beyond impressions. Press placements carry the implied endorsement of the channels through which they are distributed. That value, for a group like Table Rock, is incalculable.
Through this single public relations effort, the team members at Table Rock are now established as thought leaders in the hot world of public-private partnerships.