Things were changing fast in 2012, the year POSTMKTG was founded.
The shift from traditional media to targeted media and search meant new opportunities were opening for startups, specialized businesses, and brands with big social networks but limited advertising budgets, like educational institutions, health care services, and nonprofits. A lot of work was shifting in-house. Social connections seemed a great untapped asset.
POSTMKTG is honored by the trust ACCS placed in us to promote this fine institution’s success. In the seven years we worked together, POSTMKTG helped empower not only the school’s administration, but also faculty, staff, parents, and caregivers, and, critically, political supporters seeking evidence that an experiment like an urban charter school can have a positive impact on students and the community that surrounds them, including traditional public school options.
UST was the first POSTMKTG client to totally get where we were coming from.
Yes, we said, an industrial manufacturing company of just 19 employees could, given the new search and targeted media-centric marketing landscape, compete head to head with the giants of its industry, companies 100, or even 1000 times its size. The secret, we said, was UST’s focus, its specialization.
Why? Because Google loves specialization.
Combining the principles of design thinking with our own eight-step strategic process, POSTMKTG helped Unilux revamp its brand architecture, revise its graphic standards, build-out its digital platform – web, email marketing, digital retargeting, public relations and SEO – and get down to the business of working with its sales team to identify opportunities sell its stuff.
In anticipation of the launch of its expanded MBA program in the fall of 2015, the University at Albany School of Business hired POSTMKTG to lead an advisory group though our step-by-step strategic branding process.
In just 4 short months, working with a small team of insiders, POSTMKTG delivered a full branding program, including a breakthrough positioning theme, “Meet Your Future,” as well as new graphic standards and launch campaign recommendations.
Despite what you may hear in the press, manufacturing is not a sector in decline. Not even in the Northeast.
Small firms and large multinationals – in chemicals, construction, food and beverage, mining, paper, power, water and more – still run flat-out, often 24/7, to meet both regional needs and global demands.
The problem is, these firms run with far fewer bodies on the floor today than in the past. Automation is the key to profitability. But what that means is when things break, when production comes to an unexpected stop, the pressure to get back online is enormous, and often falls on the shoulders of a single individual.
Climate change is here, already stressing municipal budgets and threatening even greater disruptions in the very near future. With a great sense of urgency, city managers, project developers and community leaders across the country are seeking innovative solutions that will allow them to rapidly retool and make more resilient critical community infrastructure.
With POSTMKTG’s guidance, Purchase was able to take stock, set a budget, evaluate partners and take on the challenge of building a digital communications platform that exposed and promoted the people and events that make the institution so unique.
Parents of young adults with developmental disabilities worry about one thing – will their sons or daughters ever be able to live independently? An impending exit from high school brings into strong relief the gap between remedial skills and those necessary to live in an apartment, pay bills, do laundry, work and find community. The College Experience fills that gap. And as no one tells the story better than the students experiencing it. POSTMKTG coordinated with Living Resources to create a marketing platform that makes it easy for staff and students to tell the remarkable, compelling and true stories of student success.
Through interviews, guided strategic sessions, creative and full site copy, POSTMKTG helped Lally position its graduates as a necessary and critical interface between science and the market.