rladouceur - POSTMKTG

A dramatic comeback: the history of sports at AHN

Feature, Recent ProjectsBy rladouceur November 17, 2023

AHN Athletic Hall of Fame mural and 1913 yearbook POSTMKTG is thrilled to have helped Academy of the Holy Names rediscover its proud 110-year history of athletics and put it on display. A new 150-foot mural celebrates milestones and nearly forgotten memories.

Dedicated to AHN’s long-time athletic directory, Carlo Cherubino, the athletic mural and its accompanying text required hours of research. Every yearbook published from 1910 on (which were all carefully stored in AHN’s temperature controlled archive) was carefully reviewed, photographed and cross referenced with period newspaper clippings, letters and memoirs, journal articles, photographs and other sources. Piece by piece, an amazing story emerged … one that no living member of the AHN community was even aware!

History in the making

Recent ProjectsBy rladouceur September 21, 2023

The history of women in education since the mid-nineteenth century has been lovingly preserved in a temperature-controlled archive at Academy of the Holy Names in Albany, New York. But folders, photos, racks of uniforms and shelves of yearbooks don’t, by themselves, tell a story.

For the story, AHN turned to POSTMKTG.

CBA raises a record-shattering $605K in 16 hours!

Recent ProjectsBy rladouceur May 12, 2023

With a command to “bring home the dome,” on May 12, 2023, CBA shattered its BronationDay record, raising more than $605,000 in just 16 hours and putting a big fat exclamation point at the end of its 2-year, $4,000,000 capital campaign.

POSTMKTG AT 11

UncategorizedBy rladouceur May 6, 2023

The marketing world was changing fast in 2012, the year POSTMKTG was founded.

New opportunities were opening for startups, specialized businesses and brands with big social networks but limited advertising budgets. A lot of work was shifting in-house. Social connections seemed a great untapped asset.

No one knew for sure where it was going. But being small, skilled and plugged in all seemed like advantages. Though it felt random and chaotic in real time, a year into our second decade, the story of our success reads as a steady march. Almost like, all along, we knew what we were doing.

READ OUR STORY CONTACT US

School Systems FCU rebranding: cleared for takeoff!

UncategorizedBy rladouceur March 16, 2023

SSFCU Member Gifts After 5 months work, and with gifts lined up and ready to walk out the door, School Systems Federal Credit Union will unveil its new brand at tonight’s annual member meeting in Troy, New York. We could not be more excited.

And this is only the first step. Just wait till you see what’s coming next!

Helping New Yorkers raise their voices and say, “food is a basic human right!”

Recent ProjectsBy rladouceur March 10, 2023

Though the pandemic is waning, with inflation up, too many New Yorkers are still struggling to feed their families. This video, part of an ongoing print, PR and social media campaign, was produced on behalf of Feeding New York State to boost community awareness and engagement, and encourage viewers to sign a petition asking government officials to support continued full funding of hunger relief programs.

Heila joins the Kohler brand family

Recent Projects, UncategorizedBy rladouceur February 2, 2023

The claim made by the freshly-minted MIT grads at Heila at our first meeting in 2019 was quite extraordinary: The unreliability and wastefulness (not to mention climate destroying potential) of the 100-year old U.S. centralized power grid could be undone and rectified with game theory.

It didn’t take genius to sense these young engineers were onto something. But it did take some work to translate their enthusiasm into a story others could understand.

One for the history books, er, walls!

StoriesBy rladouceur November 30, 2022

POSTMKTG’s promotional campaign in support of Academy of the Holy Names’ Giving Tuesday 2022, helped the school blast past its ambitious goal and raise nearly $38,000 toward the design and installation of two museum quality history displays.

On behalf of two amazing organizations

Recent ProjectsBy rladouceur October 15, 2022

It’s a balance. We’re in business. And for the most part that means trading services for a fee. But occasionally we’ll cross paths with an amazing organization doing amazing work that just needs a little help building a professional website.

Recently, we adopted two: The Underground Railroad Education Center and the Joshua Project of Schoharie County.

AHN: the girls are back and more ‘anything’ than ever!

Recent ProjectsBy rladouceur October 12, 2022

The girls are back in their full TikTok-inspired glory in POSTMKTG’s latest “Be You! Be Anything!” promotional campaign on behalf of Academy of the Holy Names. Four brand new social media-friendly spots, which will also air on TV, because, well, that still sometimes make sense.