POSTMKTG client Feeding New York State wanted to record a recent drive-thru pantry which took place within sight of New York’s Capitol building to highlight the ongoing need for state-funded support. Conceived, produced and edited in 7 days, the campaign made its appeal while the ground was still frozen.
The College Experience is an experience not just for its students, who get to live the college life, begin careers and gain the skills necessary to live independently, but also, and maybe more so, for the parents of students. In a series of unscripted testimonials, POSTMKTG helped TCE parents tell their stories. Stories of pride. Stories of surprise. Stories of wonder at the independent people their previously very dependent children have become.
1.2 billion pounds of produce goes to waste every year in New York State. But can anyone imagine 1.2 billion? Using old school cel animation, we produced this charming video which will serve as the centerpiece of an annual campaign focused on moving more produce to the tables of hungry people.
POSTMKTG’s new campaign on behalf of Academy of the Holy Names puts students front and center, encouraging each to tell us, in a few short words, who they are and what they aspire to be. For real.
Downed power lines have caused raging fires and millions to lose power throughout California. But the lights stay on at Stone Edge Farms, thanks to an autonomous, resilient and sustainable microgrid system. This case study tells the story.
Unleashing a year of pent-up energy all at once! What happens when you unleash a year’s worth of quarantine energy all at once? You get a record-setting giving day. Academy of the Holy Names raised more than $55,000 during ALLINFORAHN 2021, more than doubling its previous year’s totla, on the strength of 9 ‘from the…
In April 2020, CBA, a private middle and high school in Albany, was wondering what to do about #BronationDay, a major annual fundraiser scheduled for the following month.
POSTMKTG’s principal and founder, Ronald Ladouceur, also teaches branding and marketing at the University at Albany.
Spotted! A previously unrecorded ghost sign in super-tight alley in Schenectady. Wait till you see what Photoshop revealed!
Better than advertising! The new web app for Capital Region BOCES creates a marketplace for artists and the teachers who hire them.