Launch Money

AHN, Fundraising, Recent Projects

Here’s a remarkable bit of run-and-gun production: the kick-off video for Academy of the Holy Names annual ALLIN for AHN event. This year, the private all-girls school in Albany, New York, was seeking funds to expand and upgrade its cafeteria, famous not for its food (which is actually both lovingly prepared and loved) but for its slow “midcentury modern” serving line. The trick was that this video needed to be filmed on a tight budget, with no rehearsals, on two days’ notice, with amateur talent, during lunch!

The Key is Authenticity

AHN, Promotion, Recent Projects

Relationship brands, those businesses and organizations that build and bolster real human connections, have a great advantage in the modern mediascape. In this TikTok era, nothing breaks through better than structured but scriptless short-form video. Whether a school, a college program, or a credit union, authentic light-hearted testimonials are always a welcome break in the infinite feed. The spring 2026 campaign for Academy of the Holy Names is a great example of this strategy in action.

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A year-end collaboration celebration

Branding, Recent Projects

2025 was quite a year, right? Especially for human service groups, private schools, historic museums, membership organizations, and other empathetic businesses and nonprofits. Federal funding cuts, enrollment hurdles, a bumpy economy, and, well, you name it.

However, despite the numerous challenges, our partners emerged from 2025 stronger, more confident, and more determined.

NextStep FCU: For all the adventures ahead

Branding, NextStep, Recent Projects, Web Design

NextStep FCU BillboardPOSTMKTG proudly presents NextStep, our from-the-ground-up rebranding of School Services Federal Credit Union. Everything, from research and strategy, to name, logo, and tagline, to website and app, signage, and all the collateral bits that make up a financial institution, all done in 10-months.

NextStep provides an excellent demonstration of the competitive advantages smaller, swifter businesses now have relative to their bigger and always more bureaucratic competitors.

Cherry Hill: A website of historic significance

Cherry Hill, Recent Projects, Web Design

Historic Cherry Hill is a treasure that has served both as a living museum and a center for research for more than 60 years. Infamous as the site of a brutal crime of passion, the 1827 murder of John Whipple by hired hand Jesse Strang who hoped to continue his affair with John’s wife, Elsie, the 65,000 artifacts housed at the museum have been put to work by scholars and archivists to tell a complex story of a proud family who were often in debt, anxious about social standing, and fearful of a changing world.