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To build on the branding and marketing momentum that has generated a 10% increase in enrollment over the last year, and to position itself for future growth, Academy of the Holy Names worked with POSTMKTG to completely overhaul its public web presence.
Not only does it look fantastic, the new ahns.org frees the school from the cumbersome proprietary CMS, which will simplify updates and code extensions and allow the school to fully integrate the website into its marketing efforts.
POSTMKTG proudly presents NextStep, our from-the-ground-up rebranding of School Services Federal Credit Union. Everything, from research and strategy, to name, logo, and tagline, to website and app, signage, and all the collateral bits that make up a financial institution, all done in 10-months.
NextStep provides an excellent demonstration of the competitive advantages smaller, swifter businesses now have relative to their bigger and always more bureaucratic competitors.
The College Experience is a 2-year program hosted at The College of Saint Rose. The program provides young adults with disabilities the support, skills, confidence, internships and work experiences they need to gain independence and live engaged, productive and happy lives.
POSTMKTG has helped Living Resources more than double enrollment in The College Experience.
The students at CBA are just like students at every other private or public middle school or high school … except when they aren’t. Like when its time to put on the uniform and get serious about the day’s studies. Or time to march in formation at a Veterans Day parade. Or when the National Anthem is played before a game.
Since partnering with POSTMKTG, CBA has seen a 42% increase in enrollment , raised $10 million across two successful capital campaigns, introduced a new annual giving day which raised an astounding $604,000 in 16 hours in 2023, redesigned its bi-annual magazine, revised and relaunched its website (twice!), added several scholarship programs and reengaged its alumni and supporter network.
POSTMKTG is thrilled to have helped Academy of the Holy Names rediscover its proud 110-year history of athletics and put it on display. A new 150-foot mural celebrates milestones and nearly forgotten memories.
Dedicated to AHN’s long-time athletic directory, Carlo Cherubino, the athletic mural and its accompanying text required hours of research. Every yearbook published from 1910 on (which were all carefully stored in AHN’s temperature controlled archive) was carefully reviewed, photographed and cross referenced with period newspaper clippings, letters and memoirs, journal articles, photographs and other sources. Piece by piece, an amazing story emerged … one that no living member of the AHN community was even aware!
The history of women in education since the mid-nineteenth century has been lovingly preserved in a temperature-controlled archive at Academy of the Holy Names in Albany, New York. But folders, photos, racks of uniforms and shelves of yearbooks don’t, by themselves, tell a story.
For the story, AHN turned to POSTMKTG.
With a command to “bring home the dome,” on May 12, 2023, CBA shattered its BronationDay record, raising more than $605,000 in just 16 hours and putting a big fat exclamation point at the end of its 2-year, $4,000,000 capital campaign.
The marketing world was changing fast in 2012, the year POSTMKTG was founded.
New opportunities were opening for startups, specialized businesses and brands with big social networks but limited advertising budgets. A lot of work was shifting in-house. Social connections seemed a great untapped asset.
No one knew for sure where it was going. But being small, skilled and plugged in all seemed like advantages. Though it felt random and chaotic in real time, a year into our second decade, the story of our success reads as a steady march. Almost like, all along, we knew what we were doing.