Just like that, a brand emerges

POSTMKTG was excited to learn that the Mental Health Association in Fulton and Montgomery Counties (MHAFM), after revieing our proposal from February 2026, decided late that month to invest in a broad branding and graphic standards initiative ahead of the promotion of an inaugural gala to be held in October 2026. However, this presented a challenge, as pre-promotion of the gala was scheduled to launch within weeks of the signing. Branding and promotion would need to proceed simultaneously and swiftly.

Always up for a challenge and prepared with our all-but-patented step-by-step brand development process, POSTMKTG accelerated our standard timeline, from a couple of months to a couple of weeks. But we did not stint. We dug back to baseline, challenging the client to examine all their fundamentals, from name to positioning to recently updated website.

Surprisingly (or was it unsurprisingly?), at the end of just our second team meeting, the client pointed to the first logo POSTMKTG presented and said, casually and confidently, “That’s it.” Just like that, all doubts and second-guesses evaporated and a set of simple and elegant standards emerged – colors, fonts, graphic elements, photo style, and layout standards – which, when applied to the first promotional demand, a gala “save the date” home page takeover and social media ad, proved the solution’s utility.

POSTMKTG looks forward to seeing this brand and the services it promises flower across Fulton and Montgomery Counties.