Lunch money launch

UPDATE: GOAL REACHED – $50,000 RAISED!

Here’s a remarkable bit of run-and-gun production: the kick-off video for Academy of the Holy Names annual ALLIN for AHN event. This year, the private all-girls school in Albany, New York, was seeking funds to expand and upgrade its cafeteria, famous not for its food (which is actually both lovingly prepared and loved) but for its slow “midcentury modern” serving line.

The trick was that this video needed to be filmed on a tight budget, with no rehearsals, on two days’ notice, with amateur talent, during lunch!

POSTMKTG’s go-to videographer is owed a special Oscar^® for this one. With nothing but natural light, a bare-bones script, and a single, somewhat distracted school-supplied assistant, shooting was wrapped before the chicken got cold.