The boys in the hall

Sure, there’s football. But the young men at CBA know there is much more to their school than sports (even with the Dome). So, who better to sell the school than 6 satisfied customers?

Now, we’d be lying if we said it was easy to stop an adolescent boy in the hall and grab a usable quote. Unlike the girls across town, boys tend to be a bit more reticent to, well, emote. It takes a few takes, and it takes a few edits. Okay, a lot of edits. But what you get for the effort is a 20%+ increase in traffic and an open house on track to break records.

UPDATE: On a media budget that was less than half the total of previous campaigns, the CBA Spring 2026 Open House clocked a record number of registrations. The board of directors made special note of the ad campaign, which leaned heavily into TikTok and other targeted paid media and included no traditional broadcast.