One for the history books, er, walls!
POSTMKTG’s promotional campaign in support of Academy of the Holy Names’ Giving Tuesday 2022, helped the school blast past its ambitious goal and raise nearly $38,000 toward the design and installation of two museum quality displays.
The problem here was how to create excitement around the development of a thing that is yet barely imagined. The solution was this spectacular little video. Shot in a couple of hours (though edited over many more), it pulled a current student into a historic timeline, demonstrating to donors the potential power of making visible the school’s remarkable history.
Thanks to this strong one-day effort, generations of students will now know the stories of the founders, teachers, alumnae, supports and administrators who have made the school what it is today.