The First Multi-Million Dollar Ad Campaign
It was the first brand created by advertising. And perhaps one of the main reasons why the dates on nearly all Buffalo nickels are worn smooth.
(Just) Before the Web
In celebration of the 30th anniversary of HyperCard, the Internet Archive just published a large collection of stacks, or Hypercard programs, including one I wrote, MagMaker. MagMaker was a full interactive magazine development environment. Unfortunately, MagMaker was published about, oh, 10 minutes before Netscape Navigator made the World Wide Web accessible to the common man, making it almost instantly obsolete.
Yet, this humble application did score a few firsts.
Unilux Re-Launches World-Class Boiler Brand
Unilux Advanced Manufacturing puts a lie to the idea that nobody makes anything in America anymore. POSTMKTG helped Unilux to revamp its brand architecture, revise its graphic standards, completely overhaul its website, build-out its digital platform and implement a comprehensive marketing program.
Albany Community Charter School Seeks Mission-Driven Teachers
Albany Community Charter School is a family. But with a longer learning day and longer school year, and a high percentage of students from economically disadvantaged households, teaching at ACCS requires a special level of commitment.
This recent video by POSTMKTG explains why some take on the challenge.
With a Goal No Less Lofty Than Changing How U.S. Infrastructure is Funded!
It was all hands on deck this week as the POSTMKTG team worked with San Francisco-based Table Rock Infrastructure Partners on the launch of its new brand and website. Though courted by several heavy-hitters in its home city, the five year-old company put its trust in us to make their case.
The Ghost of Coca-Cola
While Schenectady’s famous Coca-Cola sign on Broadway is gone, just up the road, a block in on Edison Ave., a squint and some imagination reveals another. Like so many of these signs, it was overpainted once or twice, and is only now fading back into view. But it’s there if you look.
Makers 365 Opening
We invite you to join a cast of hundreds, literally, for the opening of Richard Lovrich’s Makers • 365 Capital Region Creatives, at Albany Center Gallery on June 21, 2017.
Updated: Fading to Modern
With the demolition of Schenectady’s Nicholaus Block, the Capital Region lost one of its last surviving examples of the 100-year old Uneeda Biscuit campaign. Though only a fragment, this “ghost sign” was one of the best preserved Uneeda examples in the country.
We thought it a good time to reprise our January 2017 rumination on weather and typography.
Syracuse Ghosts
N. Salina St. in Syracuse offers a marvelous ghost sign tour. Several blocks of history, with several restorations helping the casual stroller take notice of the surviving originals.
Why Coke’s Super Bowl Spot Was So Perfectly Wrong and Accidentally Brilliant
We were admittedly surprised to see Coca Cola reprise its 2014 “It’s Beautiful” spot at opening commercial break of the 2017 Super Bowl. Pleased as well.