5 Lesson in Business from a Late-life Startup I became a business owner after a 30-year agency career. The move was exciting and terrifying, in equal parts. As a creative guy, I worried about my management skills. As a corporate guy, I worried about my sales abilities. And as an old guy, I worried about…
Thrown Into the Deep End with WordPress Where It All Started I’d had a very good run in corporate advertising, an almost cliché “up from the mailroom” 30-year career. Starting as a stat camera operator (who remembers that?), I steadily progressed through the ranks of production, design and copy until I held the lofty though…
Not all that long ago, in-house marketers for smaller brands knew precious little about what customers and prospects were thinking. That’s not a knock. Information was expensive, and by the time it became available, it was usually out of date.