UST was the first POSTMKTG client to totally get where we were coming from.
Yes, we said, an industrial manufacturing company of just 19 employees could, given the new search and targeted media-centric marketing landscape, compete head to head with the giants of its industry, companies 100, or even 1000 times its size. The secret, we said, was UST’s focus, its specialization.
Why? Because Google loves specialization.
POSTMKTG’s founding industrial client, UST, introduced its new logo on May 1, 2022. “We wanted something that felt contemporary, but also something exciting, and something that gave our prospects a better idea of what we make,” said UST president Mark Degeneffe. Degeneffe also wanted to state, definitively, that UST is the world leader in BIG industrial voltage regulation.
With high-value content and a smart digital strategy, regional manufacturers can now compete directly with industrial giants.
But creating high-value content is no easy task.