UST: a powerful new brand for a company going big

POSTMKTG’s founding industrial client, UST, introduced its new logo on May 1, 2022. “We wanted something that felt contemporary, but also something exciting, and something that gave our prospects a better idea of what we make,” said UST president Mark Degeneffe. Degeneffe also wanted to state, definitively, that UST is the world leader in BIG industrial voltage regulation.