POSTMKTG’s founding industrial client, UST, introduced its new logo on May 1, 2022. “We wanted something that felt contemporary, but also something exciting, and something that gave our prospects a better idea of what we make,” said UST president Mark Degeneffe. Degeneffe also wanted to state, definitively, that UST is the world leader in BIG industrial voltage regulation.
Creative production has become less like car assembly and more like painting as tools and resources have become increasingly democratized. Add to that a relationship of trust between client and agency, built project by project over 7 amazing years, and campaigns like CBA’s 2022 Spring Open House are a regular result.
POSTMKTG client Feeding New York State wanted to record a recent drive-thru pantry which took place within sight of New York’s Capitol building to highlight the ongoing need for state-funded support. Conceived, produced and edited in 7 days, the campaign made its appeal while the ground was still frozen.
The College Experience is an experience not just for its students, who get to live the college life, begin careers and gain the skills necessary to live independently, but also, and maybe more so, for the parents of students. In a series of unscripted testimonials, POSTMKTG helped TCE parents tell their stories. Stories of pride. Stories of surprise. Stories of wonder at the independent people their previously very dependent children have become.
Billions of pounds of food go to waste every year in the United States. To promote Feeding New York State’s offer to assist large food generators impacted by a new law mandating food donation and recycling, Dan Egan, executive director of Feeding New York State, volunteered to have, not a billion pounds of food, but a couple of thousand at least, dumped on his head.
Our food donation and recycling promotion is only the latest in our pandemic-long effort on behalf of Feeding New York State which as also included fundraising and donation management, farmer outreach, public relations, social media, lobbying support, web development and application support.
POSTMKTG’s new campaign on behalf of Academy of the Holy Names puts students front and center, encouraging each to tell us, in a few short words, who they are and what they aspire to be. For real.
After a long at-a-distance year, Troy Training Days returned the Sports Center of Connecticut in Shelton, Bass Pro Shops in Hookset, New Hampshire, Troy Industrial’s Maine Fabrication Facility in Brewer, and its home base in Watervliet, New York.
Downed power lines have caused raging fires and millions to lose power throughout California. But the lights stay on at Stone Edge Farms, thanks to an autonomous, resilient and sustainable microgrid system. This case study tells the story.
POSTMKTG has worked with the New York State Department of Health and the Regional Food Bank of Northeastern New York since 2015. Recently, we helped the department relaunch it’s popular Just Say Yes to Fruits and Vegetables program with a new phone-first website.
In the latest chapter in a successful series of asset-driven promotions, POSTMKTG authored, designed and promoted a new technical white paper for industrial voltage regulation client, UST, and drove traffic, downloads and conversions through a coordinated campaign.
POSTMKTG integrated asset development, web and direct marketing programs on behalf of UST has enabled the Watervliet, New York firm to compete as a peer against global engineering giants, and often outflank them!
