What we’ve been up to lately

NEXTSTEP kicks off summer

NextStep Federal Credit Union kicked off its Summer 2025 promotional schedule in style with Maggie’s Clan at Ryan’s Wake in Troy, New York, followed just 3 days later with sponsorship of Kid’s in Free Night at Valley Cats, followed the very next day with tabling at Troy’s River Fest.

All events discovered, negotiated, contracted, and managed by POSTMKTG. Tents and tchotchkes abounded!

Popular items included branded sunglasses, towels, candy boxes, and the super-popular light-up NextStep bracelets.

Full Story

Common Vision builds website … and trust

CBA Common Vision ThumbnailThe project planners, designers, craftspeople, and other professionals at Common Vision practice a simple philosophy – listen closely to the customer, plan carefully, and communicate clearly at every stage.

That’s what we do, too.

The company’s new website reflects our companies’ shared commitment to collaboration, planning, and communication.

Full Story

ALCS: What? A 29,600% increase in traffic?

Honestly, we can barely believe it ourselves. But over just 11 days, an inexpensive paid targeted media campaign on behalf of Albany Leadership Charter School for Girls increased the number of visitors to the school’s ICAN nursing program landing page from 5 to 1,485, a 29,600% increase!

Full Story

Cherry Hill: a website of historic significance

Historic Cherry Hill is a treasure that has served both as a living museum and a center for research for more than 60 years. Infamous as the site of a brutal crime of passion, the 1827 murder of John Whipple by hired hand Jesse Strang who hoped to continue his affair with John’s wife, Elsie, the 65,000 artifacts housed at the museum have been put to work by scholars and archivists to tell a complex story of a proud family who were often in debt, anxious about social standing, and fearful of a changing world.

Full Story

POSTMKTG welcomes two mission-driven clients

Albany Leadership ThumbIn this era of pushback against diversity, equity, and inclusion, POSTMKTG is honored by the trust mission-driven educational institutions and nonprofits place in us. In just the last month, we have added two clients focused on empowering individuals and building strong communities – Better Community Neighborhoods, Inc. and Albany Leadership Charter School for Girls.

Full Story

Central Park Rose Garden: Taking time to smell the roses

Central Park Rose Garden WebsiteOn an early fall walk to work down Union Street into the City of Schenectady, nearing Wright Avenue, the phone rang. An almost apologetic voice asked if POSTMKTG designed websites. The answer was yes, of course. The second question was if we would design a website for a small organization with an associated small budget, the volunteer group that managed Schenectady’s Central Park Rose Garden. Kismet, because the garden was at that point in the walk just a quick left and a 2-blocks away.

A quick stroll through suggested the project might help warm the coming winter. So, we took it on.

Full Story

NextStep: Leaning in and ‘tiking’ up!

NextStep Vehicle Loan Sale ThumbAnother big win for our favorite small credit union. NextStep FCU, loving its scrappy image, is leaning into low-fi fun media. A new TikTok campaign features a fun-loving couple contemplating their new empty nest opportunities. Perhaps a new car? Maybe something sexier?

Full Story

AHN: Fall ’24 campaign drives 26% increase in Open House attendance

AHN Fall ’24 Open House Videos ThumbnailA social media vibe is the new creative standard. Gone are pretentious narratives and made-up positionings. In their place? Lively, light-hearted, sometimes surreal morsels of media inspired by a global community of phone-empowered creators. The challenge now for both client and agency is to trust and embrace the creative chaos: to stay open to it, swim in it, and let it take you where it knows you should go.

Full Story

NextStep cooks up a TikTok-driven branding campaign

NextStep HELOC AdSmall brands can now take advantage of their smallness and run circles, creatively, around their plodding competitors. While large brands fret and fear “crazy media” like TikTok, NextStep Federal Credit Union, with the counsel of POSTMKTG, has jumped right in with a branding and promotions campaign that not only leads with TikTok as its primary media, but is creatively inspired by TikTok.

Full Story

AHN 2024 Gala

AHN Library UpgradeThis year, to fund an upgrade to its library, AHN hoped to raise $60,000 during its 2024 Gala’s “Paddle Raise.” In just 15 minutes, it raised well over $70,000.

POSTMKTG handled all event materials – event logo and graphic standards, invite, social media ads, program and the video that got the wallets to open – and we couldn’t happier about the results.

Full Story

CBA opens ‘The Dome!’

CBA Dome InteriorTo a huge and enthusiastic crowd dwarfed by an even “huge-er” space, long-term client Christian Brothers Academy opened the doors to The Dome, a stunning multi-use all-weather facility now rising impressively on the school’s Albany campus.

POSTMKTG is proud of the important role we played in helping the school raise more than $4 million over a few short years to fund The Dome’s construction (and the school’s new turf field). And we are equally proud of the environmental graphics that greet visitors and prepare them for the impressive space they are about to enter.

Full Story

Feeding NYS: in support of SNAP

Feeding NYS: in support of SNAP A Feeding New York State and Tops Friendly Markets co-promotion in support of enhanced ...

One for the history books, er, walls!

One for the history books, er, walls! POSTMKTG’s promotional campaign in support of Academy of the Holy Names’ Giving Tuesday ...

Heila: Game Theory Saves the World

Heila: Game Theory Save the World PROBLEM Microgrids managing an array of distributed energy resources (DERs) – solar, battery and ...
Ronald Ladouceur 5 Questions

Video: Five Questions for Ronald Ladouceur

In addition to his duties as POSTMKTG's principal and founder, Ronald Ladouceur, also teaches branding and marketing at the University ...

BOCES Launches “Airbnb-like” Artist Directory

BOCES helps schools and artists connect The new Arts & Enrichment Directory for Capital Region BOCES turns the task of ...

Ron Ladouceur Featured as the First Guest on ‘Marketing Mindshare’

Barnum, branding and beyond POSTMKTG’s Ron Ladouceur join host (and former student) Dean DeCarlo on the inaugural episode of Mission ...

Table Rock PR Pours Forth

Table Rock PR pours forth In a 10-day PR blitz, POSTMKTG client Table Rock Infrastructure Partners rode a wave of ...

Purchase College: A Revolutionary Crowdsourced College Website

A revolutionary crowdsourced college website The new Purchase College website is live. And we could not be prouder! Throughout the ...

Building a B2B Campaign Out of Two Pieces of Paper and a Paperclip

Building a B2B campaign out of two pieces of paper and a paperclip Trade journals are dead. But for regional ...

Unilux Re-Launches World-Class Boiler Brand

Unilux re-launches world-class boiler brand Located, to the surprise of some, just outside the city Schenectady in upstate New York, ...

Albany Community Charter School Seeks Mission-Driven Teachers

Seeking mission-driven teachers POSTMKTG has been working with Albany Community Charter School for several years. Without fail, our spirits are ...

With a Goal No Less Lofty Than Changing How U.S. Infrastructure is Funded!

With a goal no less lofty than changing how U.S. infrastructure is funded It was all hands on deck this ...

Office Expansion In Progress

Office expansion in progress POSTMKTG’s flood-accelerated expansion is well underway. Just nine days after being washed out by a freak ...

POSTMKTG Principal and Founder Honored

POSTMKTG principal and founder honored Ron on LinkedInRonald Ladouceur, POSTMKTG’s principal and founder, was honored by his alma mater, State ...

Hard to Be Easy: Living By the GDS’ 10 Design Principles

Hard to be easy: Living by the GDS’ 10 design principles [From the POSTMKTG archives] Former Weiden+Kennedy creative Ben Terrett ...

Ribbon Cutting

It’s official! Thank you to everyone who attended our ribbon cutting. Special shout-outs to Mayor Gary McCarthy (who declared May ...
POSTMKTG Studio

New Studio Now Open

New studio now open POSTMKTG is thrilled to announce the opening of our new office at 30 Jay Street, Schenectady, ...

Green Tech Unscripted

Green Tech unscripted As principal Dr. Paul Miller of Green Tech Charter High School states, “most districts in the country ...

On the Occasion of Your Baby Business’ First Birthday …

On the occasion of your baby business’ first birthday This story was written by a dear friend, Amy Bellcourt, VP ...