Stories

POSTMKTG was hired by Impact ALL in late 2020 to professionalize its brand and develop a full-service client-manageable web platform for course promotion, course delivery and certification.

CBA defines a mission and sets a record! BronationDay is CBA’s annual giving day. This year, POSTMKTG helped CBA set a new fundraising record by driving the school to define a mission, develop its promotional assets and create the key digital tools stakeholders needed to advance the cause. By tying donations to the installation of…

1.2 billion pounds of produce goes to waste every year in New York State. But can anyone imagine 1.2 billion?

POSTMKTG’s principal and founder, Ronald Ladouceur, also teaches branding and marketing at the University at Albany.

Better than advertising! The new web app for Capital Region BOCES creates a marketplace for artists and the teachers who hire them.

Barnum, branding and beyond POSTMKTG’s Ron Ladouceur join host (and former student) Dean DeCarlo on the inaugural episode of Mission Disrupt’s new podcast, ‘Marketing Mindshare.’ Check it out on Spotify.

In a 10-day PR blitz, POSTMKTG client Table Rock Infrastructure Partners rode a wave of interest surrounding private funding of public works to three national news stories, including a featured article in Infrastructure Investor (free registration required), an interview on NPR’s Marketplace, and, to top it all, a lead story on NBC News.

With high-value content and a smart digital strategy, regional manufacturers can now compete directly with industrial giants.

But creating high-value content is no easy task.

It was all hands on deck this week as the POSTMKTG team worked with San Francisco-based Table Rock Infrastructure Partners on the launch of its new brand and website. Though courted by several heavy-hitters in its home city, the five year-old company put its trust in us to make their case.

Former Weiden+Kennedy creative Ben Terrett and his team have published – and are publicly revising – a set of design principles intended to guide the development of all digital services provided by the British government. It is an ambitious project, with a goal no less lofty than the “Applization” (or would that be “Applisation”?) of an entire country.

Thank you to the many dignitaries, clients, colleagues, co-workers, family members and building-mates who came, clapped and ate cookies.

POSTMKTG is thrilled to announce the opening of our new studio at 30 Jay Street, in the boomtown of Schenectady, New York.

As principal Dr. Paul Miller of Green Tech Charter High School states, “most districts in the country are not having the type of success that we’re having here.” So how do you to tell a story like this?

[Guest post by Amy Bellcourt, VP of Communications at SCA AMERICAS.]

I often equate the development of a business to that of a child. So I researched what the average 1-year-old should be doing by now and what you can expect on the journey to 2. I’ve used some web references and added a few thoughts of my own.