Stories

CBA Defines a Mission and Sets a Record

CBA defines a mission and sets a record! BronationDay is CBA’s annual giving day. This year, POSTMKTG helped CBA set a new fundraising record by driving the school to define a mission, develop its promotional assets and create the key digital tools stakeholders needed to advance the cause. By tying donations to the installation of…

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Grace Bartow

ALLINFORAHN 2021

Unleashing a year of pent-up energy all at once! What happens when you unleash a year’s worth of quarantine energy all at once? You get a record-setting giving day. Academy of the Holy Names raised more than $55,000 during ALLINFORAHN 2021, more than doubling its previous year’s totla, on the strength of 9 ‘from the…

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Unilux Re-Launches World-Class Boiler Brand

Unilux Advanced Manufacturing puts a lie to the idea that nobody makes anything in America anymore. POSTMKTG helped Unilux to revamp its brand architecture, revise its graphic standards, completely overhaul its website, build-out its digital platform and implement a comprehensive marketing program.

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Albany Community Charter School Seeks Mission-Driven Teachers

Albany Community Charter School is a family. But with a longer learning day and longer school year, and a high percentage of students from economically disadvantaged households, teaching at ACCS requires a special level of commitment.

This recent video by POSTMKTG explains why some take on the challenge.

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Office Expansion In Progress

POSTMKTG’s flood-accelerated expansion is well underway. Today, we broke into the break room and moved the common refrigerator and microwave to the casket elevator down the hall.

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Hard to Be Easy: Living By the GDS’ 10 Design Principles

Former Weiden+Kennedy creative Ben Terrett and his team have published – and are publicly revising – a set of design principles intended to guide the development of all digital services provided by the British government. It is an ambitious project, with a goal no less lofty than the “Applization” (or would that be “Applisation”?) of an entire country.

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Ribbon Cutting

Thank you to the many dignitaries, clients, colleagues, co-workers, family members and building-mates who came, clapped and ate cookies.

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POSTMKTG Studio

New Studio Now Open

POSTMKTG is thrilled to announce the opening of our new studio at 30 Jay Street, in the boomtown of Schenectady, New York.

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Green Tech Unscripted

As principal Dr. Paul Miller of Green Tech Charter High School states, “most districts in the country are not having the type of success that we’re having here.” So how do you to tell a story like this?

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On the Occassion of Your Baby Business’ First Birthday …

[Guest post by Amy Bellcourt, VP of Communications at SCA AMERICAS.]

I often equate the development of a business to that of a child. So I researched what the average 1-year-old should be doing by now and what you can expect on the journey to 2. I’ve used some web references and added a few thoughts of my own.

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Impact ALL: Web Platform and Marketing

Helping human service professionals better serve their colleagues and community Fred Erlich never stops. Though recently retired as CEO of ...
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CBA Defines a Mission and Sets a Record

CBA defines a mission and sets a record! BronationDay is CBA’s annual giving day. This year, POSTMKTG helped CBA set ...
Read Story
Grace Bartow

ALLINFORAHN 2021

Unleashing a year of pent-up energy all at once! What happens when you unleash a year’s worth of quarantine energy ...
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Feeding New York State Seeks to End Produce Waste

Feeding NYS seeks to end produce waste 1.2 billion pounds of produce goes to waste every year in New York ...
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Heila: Game Theory Saves the World

Heila: Game Theory Save the World PROBLEM Microgrids managing an array of distributed energy resources (DERs) – solar, battery and ...
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Ronald Ladouceur 5 Questions

Video: Five Questions for Ronald Ladouceur

In addition to his duties as POSTMKTG's principal and founder, Ronald Ladouceur, also teaches branding and marketing at the University ...
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BOCES Launches “Airbnb-like” Artist Directory

BOCES helps schools and artists connect The new Arts & Enrichment Directory for Capital Region BOCES turns the task of ...
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Ron Ladouceur Featured as the First Guest on ‘Marketing Mindshare’

Barnum, branding and beyond POSTMKTG’s Ron Ladouceur join host (and former student) Dean DeCarlo on the inaugural episode of Mission ...
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Table Rock PR Pours Forth

Table Rock PR pours forth In a 10-day PR blitz, POSTMKTG client Table Rock Infrastructure Partners rode a wave of ...
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Purchase College: A Revolutionary Crowdsourced College Website

A revolutionary crowdsourced college website The new Purchase College website is live. And we could not be prouder! Throughout the ...
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Building a B2B Campaign Out of Two Pieces of Paper and a Paperclip

Building a B2B campaign out of two pieces of paper and a paperclip Trade journals are dead. But for regional ...
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Unilux Re-Launches World-Class Boiler Brand

Unilux re-launches world-class boiler brand Located, to the surprise of some, just outside the city Schenectady in upstate New York, ...
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Albany Community Charter School Seeks Mission-Driven Teachers

Seeking mission-driven teachers POSTMKTG has been working with Albany Community Charter School for several years. Without fail, our spirits are ...
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With a Goal No Less Lofty Than Changing How U.S. Infrastructure is Funded!

With a goal no less lofty than changing how U.S. infrastructure is funded It was all hands on deck this ...
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Office Expansion In Progress

Office expansion in progress POSTMKTG’s flood-accelerated expansion is well underway. Just nine days after being washed out by a freak ...
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POSTMKTG Principal and Founder Honored

POSTMKTG principal and founder honored Ron on LinkedInRonald Ladouceur, POSTMKTG’s principal and founder, was honored by his alma mater, State ...
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Hard to Be Easy: Living By the GDS’ 10 Design Principles

Hard to be easy: Living by the GDS’ 10 design principles [From the POSTMKTG archives] Former Weiden+Kennedy creative Ben Terrett ...
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Ribbon Cutting

It’s official! Thank you to everyone who attended our ribbon cutting. Special shout-outs to Mayor Gary McCarthy (who declared May ...
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POSTMKTG Studio

New Studio Now Open

New studio now open POSTMKTG is thrilled to announce the opening of our new office at 30 Jay Street, Schenectady, ...
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Green Tech Unscripted

Green Tech unscripted As principal Dr. Paul Miller of Green Tech Charter High School states, “most districts in the country ...
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On the Occassion of Your Baby Business’ First Birthday …

On the occasion of your baby business’ first birthday This story was written by a dear friend, Amy Bellcourt, VP ...
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