Impact ALL Web Platform and Marketing
POSTMKTG was hired by Impact ALL in late 2020 to professionalize its brand and develop a full-service client-manageable web platform for course promotion, course delivery and certification.
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CBA Defines a Mission and Sets a Record
CBA defines a mission and sets a record! BronationDay is CBA’s annual giving day. This year, POSTMKTG helped CBA set a new fundraising record by driving the school to define a mission, develop its promotional assets and create the key digital tools stakeholders needed to advance the cause. By tying donations to the installation of…
ALLINFORAHN 2021
Unleashing a year of pent-up energy all at once! What happens when you unleash a year’s worth of quarantine energy all at once? You get a record-setting giving day. Academy of the Holy Names raised more than $55,000 during ALLINFORAHN 2021, more than doubling its previous year’s totla, on the strength of 9 ‘from the…
Feeding New York State Seeks to End Produce Waste
1.2 billion pounds of produce goes to waste every year in New York State. But can anyone imagine 1.2 billion?
Heila: Game Theory Saves the World
After just a single meeting with a dozen or so California community energy organization executives, POSTMKTG delivered a full brand, identity and website.
Video: Five Questions for Ronald Ladouceur
POSTMKTG’s principal and founder, Ronald Ladouceur, also teaches branding and marketing at the University at Albany.
BOCES Launches “Airbnb-like” Artist Directory
Better than advertising! The new web app for Capital Region BOCES creates a marketplace for artists and the teachers who hire them.
Ron Ladouceur Featured as the First Guest on ‘Marketing Mindshare’
Barnum, branding and beyond POSTMKTG’s Ron Ladouceur join host (and former student) Dean DeCarlo on the inaugural episode of Mission Disrupt’s new podcast, ‘Marketing Mindshare.’ Check it out on Spotify.
Table Rock PR Pours Forth
In a 10-day PR blitz, POSTMKTG client Table Rock Infrastructure Partners rode a wave of interest surrounding private funding of public works to three national news stories, including a featured article in Infrastructure Investor (free registration required), an interview on NPR’s Marketplace, and, to top it all, a lead story on NBC News.
Purchase College: A Revolutionary Crowdsourced College Website
Our goal from the start was to empower the in-house team at Purchase College.
Throughout the three-year development process, POSTMKTG guided this arts-centric SUNY through strategy, RFP, vendor selection, design, key creative development and launch.
Building a B2B Campaign Out of Two Pieces of Paper and a Paperclip
With high-value content and a smart digital strategy, regional manufacturers can now compete directly with industrial giants.
But creating high-value content is no easy task.
Unilux Re-Launches World-Class Boiler Brand
Unilux Advanced Manufacturing puts a lie to the idea that nobody makes anything in America anymore. POSTMKTG helped Unilux to revamp its brand architecture, revise its graphic standards, completely overhaul its website, build-out its digital platform and implement a comprehensive marketing program.
Albany Community Charter School Seeks Mission-Driven Teachers
Albany Community Charter School is a family. But with a longer learning day and longer school year, and a high percentage of students from economically disadvantaged households, teaching at ACCS requires a special level of commitment.
This recent video by POSTMKTG explains why some take on the challenge.
With a Goal No Less Lofty Than Changing How U.S. Infrastructure is Funded!
It was all hands on deck this week as the POSTMKTG team worked with San Francisco-based Table Rock Infrastructure Partners on the launch of its new brand and website. Though courted by several heavy-hitters in its home city, the five year-old company put its trust in us to make their case.
Office Expansion In Progress
POSTMKTG’s flood-accelerated expansion is well underway. Today, we broke into the break room and moved the common refrigerator and microwave to the casket elevator down the hall.
POSTMKTG Principal and Founder Honored
Ronald Ladouceur, POSTMKTG’s principal and founder, was honored by his alma mater, State University of New York College at Oneonta, as an Alumni of Distinction.
Hard to Be Easy: Living By the GDS’ 10 Design Principles
Former Weiden+Kennedy creative Ben Terrett and his team have published – and are publicly revising – a set of design principles intended to guide the development of all digital services provided by the British government. It is an ambitious project, with a goal no less lofty than the “Applization” (or would that be “Applisation”?) of an entire country.
Ribbon Cutting
Thank you to the many dignitaries, clients, colleagues, co-workers, family members and building-mates who came, clapped and ate cookies.
New Studio Now Open
POSTMKTG is thrilled to announce the opening of our new studio at 30 Jay Street, in the boomtown of Schenectady, New York.
Green Tech Unscripted
As principal Dr. Paul Miller of Green Tech Charter High School states, “most districts in the country are not having the type of success that we’re having here.” So how do you to tell a story like this?
On the Occassion of Your Baby Business’ First Birthday …
[Guest post by Amy Bellcourt, VP of Communications at SCA AMERICAS.]
I often equate the development of a business to that of a child. So I researched what the average 1-year-old should be doing by now and what you can expect on the journey to 2. I’ve used some web references and added a few thoughts of my own.