NextStep: Leaning in and ‘tiking’ up!

Another big win for our favorite small credit union. NextStep FCU, loving its scrappy image, is leaning into low-fi fun media with a new TikTok campaign that features a fun-loving couple contemplating their new empty nest opportunities. A new car perhaps? A 2-seater?

NextStep is taking full advantage of its (tiny) size. With a super-flat organizational structure (and total faith in their marketing partner), the credit union can green-light creatives in a matter of days, then relax as POSTMKTG does all the groundwork to get its flash marketing into our targeted media of choice. In this case, TikTok, Instagram Reels, and Facebook Reels.