Branding Archives - Page 2 of 2

The College Experience

Branding, CE-CNBy rladouceur October 10, 2025

Parents of young adults with developmental disabilities worry about one thing – will their sons or daughters ever be able to live independently? An impending exit from high school brings into strong relief the gap between remedial skills and those necessary to live in an apartment, pay bills, do laundry, work and find community. The College Experience fills that gap. And as no one tells the story better than the students experiencing it. POSTMKTG coordinated with Living Resources to create a marketing platform that makes it easy for staff and students to tell the remarkable, compelling and true stories of student success.

Lally School of Business at RPI

Branding, LallyBy rladouceur October 10, 2025

Through interviews, guided strategic sessions, creative and full site copy, POSTMKTG helped Lally position its graduates as a necessary and critical interface between science and the market.

Heila Technologies

Branding, Heila, Web DesignBy rladouceur October 10, 2025

Heila (pronounced ‘hay-la’) turned to POSTMKTG to help it rapidly mature its brand, jump the company’s website a couple of generations into the future, and aggressively position and promote its product to five key targets – vendors, utilities, developers, energy users and public officials.

POSTMKTG specializes in creating compelling brands and effective promotional strategies for clients in manufacturing and technology.

CBA: Prepare yourself to be part of history

Branding, CBABy rladouceur October 10, 2025

Branding, promotions and (lots of) fundraising! POSTMKTG has had the distinct privilege of working with Christian Brothers Academy, an Albany middle school and high school that counts among its many esteemed graduates Pulitzer Prize-winning author William Kennedy, since the summer of 2015. It’s been a remarkable interactive partnership, the fruits of which include a comprehensive…

UST: a powerful new brand for a company going big

Branding, Recent Projects, USTBy rladouceur May 1, 2022

POSTMKTG’s founding industrial client, UST, introduced its new logo on May 1, 2022. “We wanted something that felt contemporary, but also something exciting, and something that gave our prospects a better idea of what we make,” said UST president Mark Degeneffe. Degeneffe also wanted to state, definitively, that UST is the world leader in BIG industrial voltage regulation.

AHN: Be You! Be Anything!

AHN, Branding, Promotion, Recent ProjectsBy rladouceur October 25, 2021

POSTMKTG’s new campaign on behalf of Academy of the Holy Names puts students front and center, encouraging each to tell us, in a few short words, who they are and what they aspire to be. For real.

Alliance for Positive Health

Alliance for Positive Health, BrandingBy rladouceur October 11, 2014

Alliance for Positive Health For 30 years, people throughout the eastern half of New York State depended on the AIDS Council of Northeastern New York to provide essential testing, counseling and support services. And all involved – clients, staff, board and donors – grew very emotionally attached to the organization. So, when leadership decided the time…

The Answer is Albany Med

AMC, Branding, PromotionBy rladouceur October 10, 2013

Ahead of a planned opening of four specialty outreach offices north and south of the institution’s central city complex, Albany Medical Center hired POSTMKTG to explore potential marketing strategies.