CBA: Branding, Web, Collateral and Promotions

POSTMKTG has had the distinct privilege of working with Christian Brothers Academy, an Albany middle school and high school that counts among its many esteemed graduates Pulitzer Prize-winning author William Kennedy, since the summer of 2015.

It’s been a remarkable interactive partnership, the fruits of which include a comprehensive branding strategy, logo and graphic standards, a new main website, a new capital campaign website, and a broad range of promotional and fundraising materials, both digital and print, including a slick semi-annual magazine and the school’s first ‘giving day’ – #BronationDay – which raised more than $107,000 in 16 hours!

But the coolest thing is how empowered all the people at CBA now feel, with control over their website, their social media, their brand and their future.

Ron’s vast knowledge and expertise guided us through the process of developing a Capital Campaign Website. He had such a terrific ability to capture the spirit and essence of CBA that our relationship has grown to involve him in all the important aspects of our marketing program.

Colleen Ward
Colleen WardDirector of Institutional Advancement, Christian Brothers Academy
  • Competitive review and strategic plan
  • Main website
  • Capital Campaign website
  • #BronationDay
  • Logo and graphic standards
  • Annual Report and other key collateral materials
  • Chronicles: The CBA Magazine
  • Ongoing strategy, promotions and support