Branding, promotions and (lots of) fundraising!

POSTMKTG has had the distinct privilege of working with Christian Brothers Academy, an Albany middle school and high school that counts among its many esteemed graduates Pulitzer Prize-winning author William Kennedy, since the summer of 2015.

It’s been a remarkable interactive partnership, the fruits of which include a comprehensive branding strategy, logo and graphic standards, website, capital campaign, a slick semi-annual magazine, and a broad range fundraising initiatives, including the strategy, name, mechanics and promotion of the school’s ‘giving day’ – BronationDay 2021, which raised $173,000 in 16 hours, topping the record set the pervious year by 31%. And then, for BronationDay 2022, raised and eye-popping $204,661, topping its record-breaking 2021 effort by a further 18%.

But the coolest thing is how empowered all the people at CBA now feel, with control over their website, their social media, their brand and their future.

POSTMKTG captured the spirit and essence of CBA, and our relationship has grown from a single project to involvement in all aspects of our marketing program.

Colleen Ward
Colleen WardDirector of Institutional Advancement, Christian Brothers Academy
  • Ongoing competitive review and strategic planning
  • Website
  • Capital campaigns
  • Advertising campaigns: broadcast and paid social
  • BronationDay 2021 – $173,000 in 16 hours!
  • Logo and graphic standards
  • Key collateral materials: handbook, annual report, calendar
  • Chronicles: The CBA Magazine