POSTMKTG captured the spirit and essence of CBA, and our relationship has grown from a single project to involvement in all aspects of our marketing program.
Colleen WardDirector of Institutional Advancement,
Christian Brothers Academy
POSTMKTG has had the distinct privilege of working with Christian Brothers Academy, an Albany middle school and high school that counts among its many esteemed graduates Pulitzer Prize-winning author William Kennedy, since the summer of 2015.
It’s been a remarkable interactive partnership, the fruits of which include a comprehensive branding strategy, logo and graphic standards, website, capital campaign, a slick semi-annual magazine, and a broad range fundraising initiatives, including the strategy, name, mechanics and promotion of the school’s ‘giving day’ – BronationDay 2021, which raised $173,000 in 16 hours, topping the record set the pervious year by 31%. And then, for BronationDay 2022, raised and eye-popping $204,661, topping its record-breaking 2021 effort by a further 18%.
But the coolest thing is how empowered all the people at CBA now feel, with control over their website, their social media, their brand and their future.
Project to project, campaign to campaign and event to event, POSTMKTG has built an incredibly collaboratively creative relationship with Christian Brothers Academy, a private middle school and high school in Albany, New York. The school is currently “out of lockers” and in the process of fundraising for the region’s first multi-use dome to accommodate its growing student population.
- Branding, positioning and media strategy
- Website
- Capital campaigns
- Search marketing
- Advertising: paid social, TV, radio
- Annual fundraising: BronationDay, Gala, Golf Tournament and other events
- Key collateral materials: handbook, annual report, calendar
- Chronicles: The CBA Magazine