CBA defines a mission and sets a record!
BronationDay is CBA’s annual giving day. This year, POSTMKTG helped CBA set a new fundraising record by driving the school to define a mission, develop its promotional assets and create the key digital tools stakeholders needed to advance the cause.
By tying donations to the installation of a professional-grade synthetic turf field, CBA positioned contributions as a way to reward students for shouldering the challenges of Covid-19.
Through a campaign of four teaser videos, a spectacular launch video, five testimonial videos and a 16-hour live broadcast, in coordination with 11 email blasts, social media support and a TikTok-inspired website takeover, POSTMKTG helped CBA top its 2020 record by 31% and raise a whopping $173,000.
Powering BronationDay was a 16-hour takeover of the CBA home page. Taking design and interactivity cues from social media, the completely customized page layered live video, campaign totals, donor shoutouts and challenges.