Things were changing fast in 2012, the year POSTMKTG was founded.
The shift from traditional media to targeted media and search meant new opportunities were opening for startups, specialized businesses, and brands with big social networks but limited advertising budgets, like educational institutions, health care services, and nonprofits. A lot of work was shifting in-house. Social connections seemed a great untapped asset.
In this era of pushback against diversity, equity, and inclusion, POSTMKTG is honored by the trust mission-driven educational institutions and nonprofits place in us. In just the last month, we have added two clients focused on empowering individuals and building strong communities – Better Community Neighborhoods, Inc. and Albany Leadership Charter School for Girls.
It’s a balance. We’re in business. And for the most part that means trading services for a fee. But occasionally we’ll cross paths with an amazing organization doing amazing work that just needs a little help building a professional website.
Recently, we adopted two: The Underground Railroad Education Center and the Joshua Project of Schoharie County.
POSTMKTG’s principal and founder, Ronald Ladouceur, also teaches branding and marketing at the University at Albany.
Spotted! A previously unrecorded ghost sign in super-tight alley in Schenectady. Wait till you see what Photoshop revealed!
Barnum, branding and beyond POSTMKTG’s Ron Ladouceur join host (and former student) Dean DeCarlo on the inaugural episode of Mission Disrupt’s new podcast, ‘Marketing Mindshare.’ Check it out on Spotify.
We are pleased to announce that Katie O’Loughlin has joined POSTMKTG in the position of Creative Account Executive.
Ronald Ladouceur, POSTMKTG’s principal and founder, was honored by his alma mater, State University of New York College at Oneonta, as an Alumni of Distinction.
Former Weiden+Kennedy creative Ben Terrett and his team have published – and are publicly revising – a set of design principles intended to guide the development of all digital services provided by the British government. It is an ambitious project, with a goal no less lofty than the “Applization” (or would that be “Applisation”?) of an entire country.
Thank you to everyone who attended our ribbon-cutting.