The Key is Authenticity
Relationship brands, those businesses and organizations that build and bolster real human connections, have a great advantage in the modern mediascape. In this TikTok era, nothing breaks through better than structured but scriptless short-form video. Whether a school, a college program, or a credit union, authentic light-hearted testimonials are always a welcome break in the infinite feed. The spring 2026 campaign for Academy of the Holy Names is a great example of this strategy in action.




This year, to fund an upgrade to its library, AHN hoped to raise $60,000 during its 2024 Gala’s “Paddle Raise.” In just 15 minutes, it raised well over $70,000.






