The claim made by the freshly-minted MIT grads at Heila at our first meeting in 2019 was quite extraordinary: The unreliability and wastefulness (not to mention climate destroying potential) of the 100-year old U.S. centralized power grid could be undone and rectified with game theory.
It didn’t take genius to sense these young engineers were onto something. But it did take some work to translate their enthusiasm into a story others could understand.
A New Interface for a Historic Brand OPPORTUNITY For too many brands, a website is still a brochure or an ad – a collection of headlines and pictures trying to explain a company instead of facilitating a sale. But your website visitors don’t need an explanation. They haven’t just ‘lucked’ upon your website. They’ve come…
Our goal from the start was to empower the in-house team at Purchase College.
Throughout the three-year development process, POSTMKTG guided this arts-centric SUNY through strategy, RFP, vendor selection, design, key creative development and launch.