1.2 billion pounds of produce goes to waste every year in New York State. But can anyone imagine 1.2 billion? Using old school cel animation, we produced this charming video which will serve as the centerpiece of an annual campaign focused on moving more produce to the tables of hungry people.
On a mission to end hunger in New York State POSTMKTG has worked with Feeding New York State in support of its mission to end hunger in the state since 2016. We are the organization’s primary marketing and media support agency, providing strategic branding, website development, creative support, educational program development, media planning and buying…
A Feeding New York State and Tops Friendly Markets co-promotion in support of enhanced SNAP benefits, part of FNYS’s lobbying effort ahead of finalization and passage of the 2024 NYS budget.
Though the pandemic is waning, with inflation up, too many New Yorkers are still struggling to feed their families. This video, part of an ongoing print, PR and social media campaign, was produced on behalf of Feeding New York State to boost community awareness and engagement, and encourage viewers to sign a petition asking government officials to support continued full funding of hunger relief programs.
POSTMKTG client Feeding New York State wanted to record a recent drive-thru pantry which took place within sight of New York’s Capitol building to highlight the ongoing need for state-funded support. Conceived, produced and edited in 7 days, the campaign made its appeal while the ground was still frozen.
1.2 billion pounds of produce goes to waste every year in New York State. But can anyone imagine 1.2 billion? Using old school cel animation, we produced this charming video which will serve as the centerpiece of an annual campaign focused on moving more produce to the tables of hungry people.