post-marketing - POSTMKTG

Green Tech High Recruitment Campaign

Green TechBy rladouceur February 9, 2013

Ladouceur Branding Company, in partnership with Beacon Media Consultants and Cotton Hill Studios, just wrapped production on a recruitment campaign for Green Tech High, a tuition-free Charter public high school in Albany, New York. See the first spot.

You Don’t Need an Agency to Know Which Way the Wind Blows

POSTMKTGBy rladouceur September 18, 2012

Not all that long ago, in-house marketers for smaller brands knew precious little about what customers and prospects were thinking. That’s not a knock. Information was expensive, and by the time it became available, it was usually out of date.