Heila Technologies

Branding, Heila

Heila (pronounced ‘hay-la’) turned to POSTMKTG to help it rapidly mature its brand, jump the company’s website a couple of generations into the future, and aggressively position and promote its product to five key targets – vendors, utilities, developers, energy users and public officials.

POSTMKTG specializes in creating compelling brands and effective promotional strategies for clients in manufacturing and technology.

Heila joins the Kohler brand family

Heila, Recent Projects, Web Design

HeilaiQ landing pageThe claim made by the freshly-minted MIT grads at Heila at our first meeting in 2019 was quite extraordinary: The unreliability and wastefulness (not to mention climate destroying potential) of the 100-year old U.S. centralized power grid could be undone and rectified with game theory.

It didn’t take genius to sense these young engineers were onto something. But it did take some work to translate their enthusiasm into a story others could understand.