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Marketing for the mission-driven

Since 2012, mission-driven businesses and nonprofits across the Northeast have turned to POSTMKTG to build their brands, professionalize their websites and create and manage their marketing and media programs.

Marketing for the mission-driven

Since 2012, mission-driven businesses and nonprofits across the Northeast have turned to POSTMKTG to build their brands, professionalize their websites and create and manage their marketing and media programs.

Recent case studies and testimonials

Small, yet mighty!

Founded in 2012, POSTMKTG (post-marketing) delivers professional branding, web design, advertising, public relations and media management in partnership with our clients in education, financial services, technology and the nonprofit sector.

MEET THE TEAM

Small, yet mighty

Founded in 2012, POSTMKTG (post-marketing) delivers professional branding, web design, advertising, public relations and media management in partnership with our clients in education, financial services, technology and the nonprofit sector.

MEET THE TEAM

SERVING MISSION-DRIVEN BRANDS SINCE 2012

POSTMKTG Client Logos

SERVING MISSION-DRIVEN BRANDS SINCE 2012

POSTMKTG Client Logos

HEADLINES

SHORT STORIES

AHN launches community-empowering website

AHN WebsiteTo build on the branding and marketing momentum that has generated a 10% increase in enrollment over the last year, and to position itself for future growth, Academy of the Holy Names worked with POSTMKTG to completely overhaul its public web presence.

Not only does it look fantastic, the new ahns.org frees the school from the cumbersome proprietary CMS, which will simplify updates and code extensions and allow the school to fully integrate the website into its marketing efforts.

Small credit union stakes claim as the next big thing

NextStep FCU BillboardPOSTMKTG proudly presents NextStep, our from-the-ground-up rebranding of School Services Federal Credit Union. Everything, from research and strategy, to name, logo, and tagline, to website and app, signage, and all the collateral bits that make up a financial institution, all done in 10-months.

NextStep provides an excellent demonstration of the competitive advantages smaller, swifter businesses now have relative to their bigger and always more bureaucratic competitors.

The College Experience propelled to record enrollment

The College Experience Home PageThe College Experience is a 2-year program hosted at The College of Saint Rose. The program provides young adults with disabilities the support, skills, confidence, internships and work experiences they need to gain independence and live engaged, productive and happy lives.

POSTMKTG has helped Living Resources more than double enrollment in The College Experience.

CBA finds serious success

CBA Fall Open House StillThe students at CBA are just like students at every other private or public middle school or high school … except when they aren’t. Like when its time to put on the uniform and get serious about the day’s studies. Or time to march in formation at a Veterans Day parade. Or when the National Anthem is played before a game.

Since partnering with POSTMKTG, CBA has seen a 42% increase in enrollment , raised $10 million across two successful capital campaigns, introduced a new annual giving day which raised an astounding $604,000 in 16 hours in 2023, redesigned its bi-annual magazine, revised and relaunched its website (twice!), added several scholarship programs and reengaged its alumni and supporter network.

A dramatic comeback: the history of sports at AHN

AHN Athletic Hall of Fame mural and 1913 yearbookPOSTMKTG is thrilled to have helped Academy of the Holy Names rediscover its proud 110-year history of athletics and put it on display. A new 150-foot mural celebrates milestones and nearly forgotten memories.

Dedicated to AHN’s long-time athletic directory, Carlo Cherubino, the athletic mural and its accompanying text required hours of research. Every yearbook published from 1910 on (which were all carefully stored in AHN’s temperature controlled archive) was carefully reviewed, photographed and cross referenced with period newspaper clippings, letters and memoirs, journal articles, photographs and other sources. Piece by piece, an amazing story emerged … one that no living member of the AHN community was even aware!

History in the making

AHN History MuralThe history of women in education since the mid-nineteenth century has been lovingly preserved in a temperature-controlled archive at Academy of the Holy Names in Albany, New York. But folders, photos, racks of uniforms and shelves of yearbooks don’t, by themselves, tell a story.

For the story, AHN turned to POSTMKTG.

Helping New Yorkers raise their voices and say, “food is a basic human right!”

Hunger Relief Video StillThough the pandemic is waning, with inflation up, too many New Yorkers are still struggling to feed their families. This video, part of an ongoing print, PR and social media campaign, was produced on behalf of Feeding New York State to boost community awareness and engagement, and encourage viewers to sign a petition asking government officials to support continued full funding of hunger relief programs.

Heila joins the Kohler brand family

HeilaiQ landing pageThe claim made by the freshly-minted MIT grads at Heila at our first meeting in 2019 was quite extraordinary: The unreliability and wastefulness (not to mention climate destroying potential) of the 100-year old U.S. centralized power grid could be undone and rectified with game theory.

It didn’t take genius to sense these young engineers were onto something. But it did take some work to translate their enthusiasm into a story others could understand.

On behalf of two amazing organizations

It’s a balance. We’re in business. And for the most part that means trading services for a fee. But occasionally we’ll cross paths with an amazing organization doing amazing work that just needs a little help building a professional website.

Recently, we adopted two: The Underground Railroad Education Center and the Joshua Project of Schoharie County.

FEATURED STORY

A dramatic comeback: the history of sports at AHN

A dramatic comeback: the history of sports at AHN

POSTMKTG is thrilled to have helped Academy of the Holy Names rediscover its proud history of athletics and put it on display.

A new 150-foot mural celebrates 110 years of milestones and nearly forgotten memories, including a fierce interscholastic rivalry with AHN in Rome, New York, held semi-annually from the 1930s through the 1950s, a period when national sports associations, even women-led sports associations, were warning against vigorous competition among girls.

Dedicated to AHN’s long-time athletic directory, Carlo Cherubino, the athletic mural and its accompanying text required hours of research. Every yearbook published from 1910 on (which were all carefully stored in AHN’s temperature controlled archive) was carefully reviewed, photographed and cross referenced with period newspaper clippings, letters and memoirs, journal articles, photographs and other sources. Piece by piece, an amazing story emerged … one that no living member of the AHN community was even aware!

Here’s the story in brief

IN THE BEGINNING THERE WAS BASKETBALL

Basketball was invented in Springfield, Massachusetts in 1891, and by 1892 was already the rage at women’s colleges throughout the Northeast. Here was a sport girls could play (though at half court with slightly modified rules), even in gyms like that at 628 Madison Avenue, with its 11-foot ceilings and exposed water pipes! By 1912, with the founding of the A. A. A., the Amateur Athletic Association, basketball was played, hard, at AHN, with a JV team and two Varsity teams.

POST-WORLD WAR I

As quickly as basketball took over in the 1910s, by the decade’s end, it came to a sudden stop. The 1919 AHN yearbook has no sports photos. Neither does the 1924 yearbook (the only yearbook from the 1920s in its archive). The reasons why are complex, but it wasn’t just Holy Names that pulled back. A national movement had emerged, led by female physical education professionals, that warned of the mental and physical dangers of highly competitive sports for girls and the “evils of commercialization.”

However …

THE RIVALRY WITH ROME

Exactly how and when the rivalry started no one is quite sure, but by the mid-1930s, a bi-annual interscholastic competition had developed between Academy of the Holy Names in Albany, New York, and Academy of the Holy Names in Rome, New York. The games, held in the fall at one school and in the spring at the other, were a highlight of the year.

The prominence given “Rome Day” in the school’s yearbooks speaks to the desire among students for athletic competition, right through the couple of decades in the mid-twentieth century when highly competitive athletics for girls was discouraged. The rivalry with Rome would last until Rome’s closing in 1963. Fortunately, by then, new opportunities had begun to emerge.

POST-WORLD WAR II

New possiblities for women emerged during World War II and in the years that followed. The image of “Rosie the Riveter,” it might be said, also inspired the idea of “Billie Jean the Basketball Player,” “Sally the Shortstop” and “Viola the Volleyballer.”

AHN had a cheerleading squad as far back as 1947. By 1950, students were competing in tennis, softball and swimming, along with basketball, and by 1956, “volley ball” as well, though basketball, as reported in the 1953 yearbook, remained the school’s “king of sports.”

THE COMEBACK

As early as 1965, at a time when interscholastic competition for girls was rare, AHN was competing (in basketball and field hockey) with other schools in the region, including Kenwood Convent of the Sacred Heart, Saint Catherine of Siena, and Notre Dame.

With the encouragement and guidance of Carlo Cherubino, who became the school’s soccer and track coach in 1982 and its athletic director in 1984, AHN joined the Colonial Council. In addition to its historic programs in basketball, volleyball, soccer, softball, track, tennis, and cheerleading, in the years that followed, AHN added lacrosse, golf, alpine skiing and swimming.

Today, the school competes in 13 varsity sports.