Marketing for the mission-driven

Since 2012, mission-driven businesses, educational institutions and nonprofits across the Northeast have turned to POSTMKTG to build their brands, professionalize their websites and create and manage their marketing and media programs.

Marketing for the mission-driven

Join the many mission-driven businesses, educational institutions, and nonprofits that have turned to POSTMKTG to build their brands, professionalize their websites, and create and manage their marketing and media programs. As our testimonials show, clients love working with us and love the results our collaborations achieve.

Testimonials

Exactly the agency you need us to be!

Since our founding in 2012, POSTMKTG has served as a trusted brand consultancy, design firm, web developer, and on-the-ground promotions partner for many of the most familiar businesses and institutions across the Northeast, from universities and hospital systems to regional non-profits to specialized manufacturing firms to technology startups.

Large and small. Mission-driven all.

CLIENTS & SERVICES

SERVING MISSION-DRIVEN BRANDS SINCE 2012

POSTMKTG Client Logos

SERVING MISSION-DRIVEN BRANDS SINCE 2012

POSTMKTG Client Logos

RECENT WORK

Regional Food Bank: Website rebrand, rebuild, and relaunch

Regional Food Bank ThumbFor the latest iteration of its venerable website, energized by its new graphic standards, the Regional Food Bank hired long-time partner POSTMKTG to develop a from-the-ground-up redevelopment and redesign, and then plan, write, code, and launch the new website in coordination with the public unveiling of the new logo.

NextStep: Leaning in and ‘tiking’ up!

NextStep Vehicle Loan Sale ThumbAnother big win for our favorite small credit union. NextStep FCU, loving its scrappy image, is leaning into low-fi fun media. A new TikTok campaign features a fun-loving couple contemplating their new empty nest opportunities. Perhaps a new car? Maybe something sexier?

AHN: Fall ’24 Campaign Drives 26% Increase in Open House Attendance

AHN Fall ’24 Open House Videos ThumbnailA social media vibe is the new creative standard. Gone are pretentious narratives and made-up positionings. In their place? Lively, light-hearted, sometimes surreal morsels of media inspired by a global community of phone-empowered creators. The challenge now for both client and agency is to trust and embrace the creative chaos: to stay open to it, swim in it, and let it take you where it knows you should go.

CBA: BronationDay 2024

CBA BronationDay 2024 ThumbnailFor the 7th year, POSTMKTG is thrilled to lead the BronationDay charge for long-term client Christian Brothers Academy. Building on our successful efforts to raise funds for a new academic wing, updates to its lecture center, supplemental financial assistance during COVID, a new turf field, and the totally insane effort to finalize funding for the first all-season multi-use dome on any Capital Region campus, for 2024, and to emphasize the school’s college prep focus, CBA is raising funds for a new Academic Achievement Center.

NextStep cooks up a TikTok-driven branding campaign

NextStep HELOC AdSmall brands can now take advantage of their smallness and run circles, creatively, around their plodding competitors. While large brands fret and fear “crazy media” like TikTok, NextStep Federal Credit Union, with the counsel of POSTMKTG, has jumped right in with a branding and promotions campaign that not only leads with TikTok as its primary media, but is creatively inspired by TikTok.

AHN 2024 Gala

AHN Library UpgradeThis year, to fund an upgrade to its library, AHN hoped to raise $60,000 during its 2024 Gala’s “Paddle Raise.” In just 15 minutes, it raised well over $70,000.

POSTMKTG handled all event materials – event logo and graphic standards, invite, social media ads, program and the video that got the wallets to open – and we couldn’t happier about the results.

CBA opens ‘The Dome!’

CBA Dome InteriorTo a huge and enthusiastic crowd dwarfed by an even “huge-er” space, long-term client Christian Brothers Academy opened the doors to The Dome, a stunning multi-use all-weather facility now rising impressively on the school’s Albany campus.

POSTMKTG is proud of the important role we played in helping the school raise more than $4 million over a few short years to fund The Dome’s construction (and the school’s new turf field). And we are equally proud of the environmental graphics that greet visitors and prepare them for the impressive space they are about to enter.

AHN launches community-empowering website

AHN WebsiteTo build on the branding and marketing momentum that has generated a 10% increase in enrollment over the last year, and to position itself for future growth, Academy of the Holy Names worked with POSTMKTG to completely overhaul its public web presence.

Not only does it look fantastic, the new ahns.org frees the school from the cumbersome proprietary CMS, which will simplify updates and code extensions and allow the school to fully integrate the website into its marketing efforts.

Small credit union stakes claim as the next big thing

NextStep FCU BillboardPOSTMKTG proudly presents NextStep, our from-the-ground-up rebranding of School Services Federal Credit Union. Everything, from research and strategy, to name, logo, and tagline, to website and app, signage, and all the collateral bits that make up a financial institution, all done in 10-months.

NextStep provides an excellent demonstration of the competitive advantages smaller, swifter businesses now have relative to their bigger and always more bureaucratic competitors.