Marketing for the mission-driven
Since 2012, mission-driven businesses, educational institutions and nonprofits across the Northeast have turned to POSTMKTG to build their brands, professionalize their websites and create and manage their marketing and media programs.
Marketing for the mission-driven
Since 2012, mission-driven businesses, educational institutions and nonprofits across the Northeast have turned to POSTMKTG to build their brands, professionalize their websites and create and manage their marketing and media programs. As our testimonials show, clients love working with us and love the results our collaborations achieve.
Testimonials
Colleen Dergosits
Director of College Programs at Living Resources
Ron, Katie and the POSTMKTG team are fantastic to work with. They go above and beyond and are always available to speak. Great ideas with branding and advertising. POSTMKTG has been a huge asset to work alongside.
Colleen Ward
Director of Institutional Advancement,
Christian Brothers Academy
Ron and his talented team have been a great asset to our organization. Their creativity and professionalism have made them a valued partner in the success of Christian Brothers Academy.
Dan Egan
Executive Director, Feeding New York State
Our organization has worked with Ron, Katie and the POSTMKTG team for more than five years. In that time they have guided us on a re-brand, developed our social media presence, designed our (very popular) merch, designed advocacy materials and thank-you gifts, and basically taken our brand from zero to very well-known.
David Perritano
Communications and Marketing Specialist, Academy of the Holy Names
I’ve had the pleasure of working with Ron and his team for a couple of years now, and as good as they are as collaborators, they are even better people. POSTMKTG is your one-stop shop for all marketing, web, social, graphic design and video production needs. There isn’t a question they can’t answer or a…
Francisco Morocz
CEO, Heila Technologies
As an early stage startup it is important to maximize your resources and make sure every penny is going into creating value. The POSTMKTG team was able to effectively catalyze what we knew was needed from our website into a valuable and elegant tool to reach our customers and promote our message.
Mark Degeneffe
President of UST
I’ve worked with the POSTMKTG team for well over a decade and have been thrilled with the experience. They’ve brought UST’s go to market strategy and tools into the modern era of internet marketing and as such a small Capital Region based tech business can swim with the International big fishes. This is a sharp…
Mary Liz Stewart
Executive Director, Underground Railroad Education Center
POSTMKTG is an incredibly user friendly, creative company. They produce aesthetically pleasing products unmatched by any other company. A significant asset to the community and a model for others to emulate.
Neal Currie
Executive Director, Albany Community Charter School
The team at POSTMKTG was the best marketing group that we’ve worked with. They are extremely knowledgable of the local market and they really took the time to learn our school community and worked collaboratively with us to develop marketing solutions that met our needs within a reasonable budget. I would highly recommend POSTMKTG.
Pat Costello
Executive Director, Joshua Project of Schoharie
We are so appreciative of you, and your staff, for their hard work on The Joshua Project’s website. We have seen an amazing increase in usage over the past year, and donations are up over 1000%!
Why us?
POSTMKTG is among a new class of advertising support services. We’re almost too tiny to be called an advertising agency (just 3 highly skilled employees and couple of talented freelancers). But, as our 12-year history proves, by utilizing the tools of modern marketing, and working in close partnership with our clients, our tiny agency provides the full range of expert creative, production and media services in-house sales and marketing need to develop national-level brands and promote themselves without peer locally, regionally or globally.
Why us?
POSTMKTG is among a new class of advertising support services. We’re almost too tiny to be called an advertising agency (just 3 highly skilled employees and couple of talented freelancers). But, as our 12-year history proves, by utilizing the tools of modern marketing, and working in close partnership with our clients, our tiny agency provides the full range of expert creative, production and media services in-house sales and marketing need to develop national-level brands and promote themselves without peer locally, regionally or globally.
SERVING MISSION-DRIVEN BRANDS SINCE 2012
SERVING MISSION-DRIVEN BRANDS SINCE 2012
SHORT STORIES
CBA: BronationDay 2024
For the 7th year, POSTMKTG is thrilled to lead the BronationDay charge for long-term client Christian Brothers Academy. Building on our successful efforts to raise funds for a new academic wing, updates to its lecture center, supplemental financial assistance during COVID, a new turf field, and the totally insane effort to finalize funding for the first all-season multi-use dome on any Capital Region campus, for 2024, and to emphasize the school’s college prep focus, CBA is raising funds for a new Academic Achievement Center.
NextStep cooks up a TikTok-driven branding campaign
Small brands can now take advantage of their smallness and run circles, creatively, around their plodding competitors. While large brands fret and fear “crazy media” like TikTok, NextStep Federal Credit Union, with the counsel of POSTMKTG, has jumped right in with a branding and promotions campaign that not only leads with TikTok as its primary media, but is creatively inspired by TikTok.
AHN 2024 Gala
This year, to fund an upgrade to its library, AHN hoped to raise $60,000 during its 2024 Gala’s “Paddle Raise.” In just 15 minutes, it raised well over $70,000.
POSTMKTG handled all event materials – event logo and graphic standards, invite, social media ads, program and the video that got the wallets to open – and we couldn’t happier about the results.
CBA opens ‘The Dome!’
To a huge and enthusiastic crowd dwarfed by an even “huge-er” space, long-term client Christian Brothers Academy opened the doors to The Dome, a stunning multi-use all-weather facility now rising impressively on the school’s Albany campus.
POSTMKTG is proud of the important role we played in helping the school raise more than $4 million over a few short years to fund The Dome’s construction (and the school’s new turf field). And we are equally proud of the environmental graphics that greet visitors and prepare them for the impressive space they are about to enter.
Feeding NYS: in support of SNAP
A Feeding New York State and Tops Friendly Markets co-promotion in support of enhanced SNAP benefits, part of FNYS’s lobbying effort ahead of finalization and passage of the 2024 NYS budget.
AHN launches community-empowering website
To build on the branding and marketing momentum that has generated a 10% increase in enrollment over the last year, and to position itself for future growth, Academy of the Holy Names worked with POSTMKTG to completely overhaul its public web presence.
Not only does it look fantastic, the new ahns.org frees the school from the cumbersome proprietary CMS, which will simplify updates and code extensions and allow the school to fully integrate the website into its marketing efforts.
Small credit union stakes claim as the next big thing
POSTMKTG proudly presents NextStep, our from-the-ground-up rebranding of School Services Federal Credit Union. Everything, from research and strategy, to name, logo, and tagline, to website and app, signage, and all the collateral bits that make up a financial institution, all done in 10-months.
NextStep provides an excellent demonstration of the competitive advantages smaller, swifter businesses now have relative to their bigger and always more bureaucratic competitors.
The College Experience propelled to record enrollment
The College Experience is a 2-year program hosted at The College of Saint Rose. The program provides young adults with disabilities the support, skills, confidence, internships and work experiences they need to gain independence and live engaged, productive and happy lives.
POSTMKTG has helped Living Resources more than double enrollment in The College Experience.
CBA finds serious success
The students at CBA are just like students at every other private or public middle school or high school … except when they aren’t. Like when its time to put on the uniform and get serious about the day’s studies. Or time to march in formation at a Veterans Day parade. Or when the National Anthem is played before a game.
Since partnering with POSTMKTG, CBA has seen a 42% increase in enrollment , raised $10 million across two successful capital campaigns, introduced a new annual giving day which raised an astounding $604,000 in 16 hours in 2023, redesigned its bi-annual magazine, revised and relaunched its website (twice!), added several scholarship programs and reengaged its alumni and supporter network.
A dramatic comeback: the history of sports at AHN
POSTMKTG is thrilled to have helped Academy of the Holy Names rediscover its proud 110-year history of athletics and put it on display. A new 150-foot mural celebrates milestones and nearly forgotten memories.
Dedicated to AHN’s long-time athletic directory, Carlo Cherubino, the athletic mural and its accompanying text required hours of research. Every yearbook published from 1910 on (which were all carefully stored in AHN’s temperature controlled archive) was carefully reviewed, photographed and cross referenced with period newspaper clippings, letters and memoirs, journal articles, photographs and other sources. Piece by piece, an amazing story emerged … one that no living member of the AHN community was even aware!
FEATURED STORY
A dramatic comeback: the history of sports at AHN
A dramatic comeback: the history of sports at AHN
POSTMKTG is thrilled to have helped Academy of the Holy Names rediscover its proud history of athletics and put it on display.
A new 150-foot mural celebrates 110 years of milestones and nearly forgotten memories, including a fierce interscholastic rivalry with AHN in Rome, New York, held semi-annually from the 1930s through the 1950s, a period when national sports associations, even women-led sports associations, were warning against vigorous competition among girls.
Dedicated to AHN’s long-time athletic director, Carlo Cherubino, the athletic mural and its accompanying text required hours of research. Every yearbook published from 1910 on (which were all carefully stored in AHN’s temperature controlled archive) was carefully reviewed, photographed and cross referenced with period newspaper clippings, letters and memoirs, journal articles, photographs and other sources. Piece by piece, an amazing story emerged.
Here’s the story in brief
IN THE BEGINNING THERE WAS BASKETBALL
Basketball was invented in Springfield, Massachusetts in 1891, and by 1892 was already the rage at women’s colleges throughout the Northeast. Here was a sport girls could play (though at half court with slightly modified rules), even in gyms like that at 628 Madison Avenue, with its 11-foot ceilings and exposed water pipes! By 1912, with the founding of the A. A. A., the Amateur Athletic Association, basketball was played, hard, at AHN, with a JV team and two Varsity teams.
POST-WORLD WAR I
As quickly as basketball took over in the 1910s, by the decade’s end, it came to a sudden stop. The 1919 AHN yearbook has no sports photos. Neither does the 1924 yearbook (the only yearbook from the 1920s in its archive). The reasons why are complex, but it wasn’t just Holy Names that pulled back. A national movement had emerged, led by female physical education professionals, that warned of the mental and physical dangers of highly competitive sports for girls and the “evils of commercialization.”
However …
THE RIVALRY WITH ROME
Exactly how and when the rivalry started no one is quite sure, but by the mid-1930s, a bi-annual interscholastic competition had developed between Academy of the Holy Names in Albany, New York, and Academy of the Holy Names in Rome, New York. The games, held in the fall at one school and in the spring at the other, were a highlight of the year.
The prominence given “Rome Day” in the school’s yearbooks speaks to the desire among students for athletic competition, right through the couple of decades in the mid-twentieth century when highly competitive athletics for girls was discouraged. The rivalry with Rome would last until Rome’s closing in 1963. Fortunately, by then, new opportunities had begun to emerge.
POST-WORLD WAR II
New possiblities for women emerged during World War II and in the years that followed. The image of “Rosie the Riveter,” it might be said, also inspired the idea of “Billie Jean the Basketball Player,” “Sally the Shortstop” and “Viola the Volleyballer.”
AHN had a cheerleading squad as far back as 1947. By 1950, students were competing in tennis, softball and swimming, along with basketball, and by 1956, “volley ball” as well, though basketball, as reported in the 1953 yearbook, remained the school’s “king of sports.”
THE COMEBACK
As early as 1965, at a time when interscholastic competition for girls was rare, AHN was competing (in basketball and field hockey) with other schools in the region, including Kenwood Convent of the Sacred Heart, Saint Catherine of Siena, and Notre Dame.
With the encouragement and guidance of Carlo Cherubino, who became the school’s soccer and track coach in 1982 and its athletic director in 1984, AHN joined the Colonial Council. In addition to its historic programs in basketball, volleyball, soccer, softball, track, tennis, and cheerleading, in the years that followed, AHN added lacrosse, golf, alpine skiing and swimming.
Today, the school competes in 13 varsity sports.