UST: A powerful new brand for a company going big

POSTMKTG’s founding industrial client, UST, introduced a new logo, updated website and revised branding standards on May 1, 2022.

“We wanted something that felt contemporary, but also something exciting, and something that gave our prospects a better idea of what we make,” said UST president Mark Degeneffe.

Degeneffe also wanted to state, definitively, that UST is the world leader in BIG industrial voltage regulation. Since 2020, UST has positioned itself as the leading manufacturer of voltage management solutions in the 1MVA to 3.5MVA range (that’s big!).

UST’s goal was to include this contemporary icon in its brand, making it obvious which industry we support and the lightning fast speed at which we provide our solutions. POSTMKTG, UST’s long-term design partner, “unboxed” the company’s 8-year old logo and added the “electric” element, while maintaining a connection to the company’s legacy mark.

“Our company has a strong reputation based on decades of experience and thousands of worldwide installations,” Degeneffe said, “and we wanted the new UST logo to carry that equity forward.