University at Albany School of Business

In anticipation of the launch of its expanded MBA program in the fall of 2015, the University at Albany School of Business hired POSTMKTG to lead an advisory group though our step-by-step strategic branding process.

In just 4 short months, working with a small team of insiders, POSTMKTG delivered a full branding program, including a breakthrough positioning theme, “Meet Your Future,” as well as new graphic standards and launch campaign recommendations.

Subsequently, the School of Business hired POSTMKTG to develop the University’s first true marketing site. Cheekily labeled an “oversight” (in reference to the relationship to the University’s master site), the marketing site, which was built in WordPress, gave the School of Business a hands-on tool for generating search traffic, converting prospects and driving enrollment. And three years later, the university built on the model pioneered by POSTMKTG when it redeveloped its master website.

Ron has great ideas and he is also open to other people’s thoughts and ideas. He is an effective leader, flexible enough to be a real pleasure to work with.

Hany Shawky
Hany ShawkyAssociate Dean for Academic Programs, University at Albany
  • Competitive review
  • Insights and brand opportunity
  • Internal interviews
  • Asset discovery and development
  • Positioning
  • Branding
  • Creative development and design
  • Website
  • Digital marketing integration
  • Ongoing training and support