NYS Department of Health: Just Say Yes to Fruits and Vegetables Website Reconceptualization

POSTMKTG has worked with the New York State Department of Health and the Regional Food Bank of Northeastern New York since 2015. In 2021, we helped the department relaunch it’s popular Just Say Yes to Fruits and Vegetables program with a new phone-first website.

For this redesign, we stepped back and asked the 10 nutrition specialists who deliver workshops throughout New York State to share with us where the people who take advantage of their services are, emotionally, who they are, and what basic questions they ask.