• Lally School of Business deck


  • Lally School of Business graphic standards


  • Lally School of Business ad comp


  • Lally Graduate Programs Landing Page


POSTMKTG partnered with the Lally School of Management at Rensselaer Polytechnic Institute to redefine the purpose of a business school within a technical university. The goal was to position Lally – it’s MBA and innovative M.S. programs – as the critical interface between science and the market, and develop a brand that served as a tool set leadership could use to guide program and promotion evolution in a rapidly changing world.

The results are spectacular. A hard-working strategic brand. New collateral. New website. And most importantly, a newly energized client!

  • POSTMKTG did a terrific job steering us through the process of sharpening our message and clarifying our brand.

    Thomas M. Begley
    Dean, Lally School of Management at Rensselaer
  • Competitive review
  • Interviews with key faculty and leadership
  • SWOT
  • Asset discovery and development
  • Targeting and positioning
  • Branding
  • Marketing best practices
  • Communications platform review
  • Advertising and sponsorship recommendations