Why not change the business school too?

Nearly two decades after launching its groundbreaking brand and tagline, “Why Not Change the World?”, Rensselaer Polytechnic Institute returned to the source of the creative for help positioning its business school, the Lally School of Management. POSTMKTG partnered with Lally to help differentiate a business school before pushing forward with a full website overhaul.

Through interviews, guided strategic sessions, creative and full site copy, POSTMKTG helped Lally position its graduates as a necessary and critical interface between science and the market.

The results: new collateral, new website, and a newly energized client!

POSTMKTG did a terrific job steering us through the process of sharpening our message and clarifying our brand.

Thomas M. BegleyDean, Lally School of Management at Rensselaer
  • Competitive review
  • Interviews with key faculty and leadership
  • SWOT
  • Asset discovery and development
  • Targeting and positioning
  • Branding
  • Marketing best practices
  • Communications platform review
  • Advertising and sponsorship recommendations