Lally School of Business deck


Lally School of Business graphic standards


Lally School of Business ad comp


Lally Graduate Programs Landing Page


POSTMKTG partnered with the Lally School of Management at Rensselaer Polytechnic Institute to redefine the purpose of a business school within a technical university. The goal was to position Lally – it’s MBA and innovative M.S. programs – as the critical interface between science and the market, and develop a brand that served as a tool set leadership could use to guide program and promotion evolution in a rapidly changing world.

The results are spectacular. A hard-working strategic brand. New collateral. New website. And most importantly, a newly energized client!

  • POSTMKTG did a terrific job steering us through the process of sharpening our message and clarifying our brand.

    Thomas M. Begley
    Dean, Lally School of Management at Rensselaer
  • Competitive review
  • Interviews with key faculty and leadership
  • SWOT
  • Asset discovery and development
  • Targeting and positioning
  • Branding
  • Marketing best practices
  • Communications platform review
  • Advertising and sponsorship recommendations