AHN: 26% Increase in Open House Attendance

A social media vibe is the new creative standard. Gone are pretentious narratives and made-up positionings. In their place? Lively, light-hearted, sometimes surreal morsels of media inspired by a global community of phone-empowered creators. The challenge now for both client and agency is to trust and embrace the creative chaos: to stay open to it, swim in it, and let it take you where it knows you should go.

We’ve been pitching this idea for a few years now. All our clients are now jumping in, with Academy of the Holy Names the most social-forward yet.

Our fall 2024 Open House campaign on behalf of AHN is a great example of creative that has gone full social. TikTok provides the inspiration, students our talent, and the phone our production platform. And a 9×16 aspect ratio rules, even on TV.

In the words of AHN students, the ideas are “fire!”