From Watervliet to the world


In 2013, UST, a New York-based manufacturer of industrial voltage regulators, was ready to leap into the big leagues. But to go head-to-head with ABB, Siemens, Eaton and other titans of the industry, it knew it would need an industrial-strength brand and a very innovative marketing strategy.


Working directly with company leadership, POSTMKTG has delivered just that. Step by step, from market research to identity to web design and development to asset development to a full range of innovative digital marketing initiatives, we helped UST establish a global brand.

POSTMKTG brought clarity to our marketing and sales efforts, helped us restructure and focus our website, guided us in targeting our white papers and acted as a sounding board during the development of new products and initiatives.

Mark DegeneffePresident of UST
  • Market survey and customer interviews
  • Insights and recommendations
  • Branding, positioning and marketing plan
  • Logo and graphic standards
  • Website and e-marketing platform development
  • White papers, case studies, calculators and other key assets
  • Content marketing, email marketing and retargeting
  • Public relations


A half-decade in, POSTMKTG continues its strong relationship with UST, with new product initiatives, new targeted marketing strategies, expanded direct marketing programs, white papers and other high-value marketing assets.

This work has set a new standard for industrial products marketing, and has led to multiple new relationships between POSTMKTG and other regional manufacturers.