• UST Logo


  • UST Voltage Opimization White Paper and Promotion


  • UST White Papers


In 2013, UST, a New York-based manufacturer of industrial voltage regulators, was ready to leap into the big leagues. But to go head-to-head with ABB, Siemens, Eaton and other titans of the industry, it knew it would need an industrial-strength brand and a very innovative marketing strategy.

Working directly with company leadership, POSTMKTG has delivered just that, guiding UST through:

  • We have been working with Ron and his team for some time now. POSTMKTG has brought clarity to our marketing and sales efforts, helped us restructure and focus our website, guided us in targeting our white papers and acted as a sounding board during the development of new products and initiatives. I would recommend them without reservation.

    Dr. Robert Degeneff
    President of Utility Systems, Inc.
  • Market survey and customer interviews
  • Insights and recommendations
  • Positioning
  • Branding
  • Creative and design
  • Website and e-marketing platform development
  • White paper development
  • Public relations
  • Ongoing content marketing and direct marketing

POSTMKTG’s relationship with UST demonstrates the power of a long-term, intimate marketing partnership. Two years in, and all metrics are up. Way up! Website traffic. Leads. Quotes. And of course most importantly, sales. With new records set just about every month.

Visit UST.