UST: From Watervliet to the World.

In 2013, UST, a New York-based manufacturer of industrial voltage regulators, was ready to leap into the big leagues. But to go head-to-head with ABB, Siemens, Eaton and other titans of the industry, it knew it would need an industrial-strength brand and a very innovative marketing strategy.

Working directly with company leadership, POSTMKTG has delivered just that.

We have been working with Ron and his team for some time now. POSTMKTG has brought clarity to our marketing and sales efforts, helped us restructure and focus our website, guided us in targeting our white papers and acted as a sounding board during the development of new products and initiatives. I would recommend them without reservation.

Dr. Robert Degeneff
President of Utility Systems, Inc.
  • Market survey and customer interviews
  • Insights and recommendations
  • Positioning
  • Branding
  • Creative and design
  • Website and e-marketing platform development
  • White paper development
  • Public relations
  • Ongoing content marketing and direct marketing

A half-decade in, POSTMKTG continues its strong relationship with UST, with new product initiatives, new targeted marketing strategies, expanded direct marketing programs, white papers and other high-value marketing assets.

This work has set a new standard for industrial products marketing, and has led to multiple new relationships between POSTMKTG and other regional manufacturers.

Visit UST.