POSTMKTG brought clarity to our marketing and sales efforts, helped us restructure and focus our website, guided us in targeting our white papers and acted as a sounding board during the development of new products and initiatives.
In 2013, UST, a New York-based manufacturer of industrial voltage regulators, was ready to leap into the big leagues. But to go head-to-head with ABB, Siemens, Eaton and other titans of the industry, it knew it would need an industrial-strength brand and a very innovative marketing strategy.
Working directly with company leadership, POSTMKTG has delivered just that.
- Market survey and customer interviews
- Insights and recommendations
- Creative and design
- Website and e-marketing platform development
- White paper development
- Public relations
- Ongoing content marketing and direct marketing
A half-decade in, POSTMKTG continues its strong relationship with UST, with new product initiatives, new targeted marketing strategies, expanded direct marketing programs, white papers and other high-value marketing assets.
This work has set a new standard for industrial products marketing, and has led to multiple new relationships between POSTMKTG and other regional manufacturers.